Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Miral Nassar // 24th February 2024
The mass media market has seen a significant rebound in 2023, with critical statistics revealing intriguing insights into media consumption trends across various platforms. The latest data sheds light on the evolving news consumption habits, television viewing patterns, and the changing landscape of digital media usage. Insights into Media Consumption across Different Platforms Statistics Finland […]
ProfileTree // 21st February 2024
Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]
ProfileTree // 14th February 2024
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
Noha Basiony // 14th February 2024
Life can be a hamster wheel sometimes, spinning us through routines, obligations, and days that blur into one another. The spark fades, motivation dwindles, and we feel like we are going through the motions, day after day, just like a scratched record on repeat. We end up trapped in monotony while excitement and growth turn […]
ProfileTree // 14th February 2024
Any business can suffer product liability claims, which is more likely in some industries than others. Image credit: Buckfirelaw.com
ProfileTree // 14th February 2024
If you’re not working on a large scale, free mind-mapping software can do the job. Image credit: Coggle
Maha Yassin // 14th February 2024
Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]
Miral Nassar // 21st February 2024
In an era dominated by the digital landscape, the power of social media reigns supreme, shaping how we connect and communicate and influence our perceptions of beauty in profound ways. Yet, beneath the glossy filters and flawless selfies lies a complex narrative of societal pressures, unrealistic expectations, and the profound impact of digital culture on […]
ProfileTree // 13th February 2024
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
ProfileTree // 13th February 2024
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
ProfileTree // 13th February 2024
What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]
ProfileTree // 13th February 2024
In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]
ProfileTree // 13th February 2024
It’s hard to imagine a world without social media these days. Not just as a source of entertainment but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]
Noha Basiony // 13th February 2024
In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement. This article […]
ProfileTree // 4th March 2024
Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]
ProfileTree // 14th February 2024
Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.
Noha Basiony // 14th February 2024
Imagine a world where all of your marketing campaigns are not just targeted but hyper-personalised. It is where every ad, email, and social media post resonates deeply with each individual customer, speaking directly to their needs and desires. It is also where data analysis is not a slow, manual process but an automated engine churning […]
ProfileTree // 13th February 2024
What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]
Esraa Ali // 13th February 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]
Noha Basiony // 14th February 2024
Our thumbs scroll, eyes glazed, through a seemingly endless stream of filtered lives, perfectly curated vacations, and meticulously crafted opinions. It is the daily ritual of social media platforms that promise connection but often leave us feeling strangely disconnected. But what if we hit pause? What if we dared to step away from the curated […]
Eman Sameh // 14th February 2024
In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]
Panseih Gharib // 13th February 2024
Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs. This article offers a valuable solution: a curated selection of free market research tools available to all. From leveraging search trends to exploring social media data, these powerful resources equip business experts with the […]
Miral Nassar // 21st February 2024
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]
Miral Nassar // 12th February 2024
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]
Esraa Mahmoud // 22nd February 2024
Perhaps the first thing that comes to mind when we read trust in media statistics is, “Can the media be trusted to begin with?! Well, it is complicated! Remember the days when headlines felt like reliable guides, not a dizzying funhouse of questionable claims and political spin? Yeah, us neither! In today’s information overload, navigating […]
Ciaran Connolly // 4th March 2024
Java Object-Oriented Programming (OOP): a paradigm shift that revolutionized software development, empowering programmers to build complex applications with modularity, reusability, and maintainability at their core. But what exactly makes Java OOP so special? And how does it differ from other programming approaches? This introductory exploration dives deep into the heart of Java OOP, unraveling its […]
Ciaran Connolly // 19th February 2024
Java programming language: a name synonymous with innovation, versatility, and… an ongoing debate about its very identity. While firmly entrenched in the developer landscape, powering countless applications from desktop software to Android giants, Java has faced persistent questions throughout its journey: Is it truly a programming language, or something else entirely? This article delves into […]
Esraa Mahmoud // 21st February 2024
Do you ever lose track of the time spent on social media while mindlessly scrolling through endless cat videos and celebrity updates? Feeling that familiar pang of guilt after realising hours have melted away into the digital abyss? You’re not alone. In today’s hyper-connected world, social media has become both a source of connection and […]
Yasmin Elwan // 12th February 2024
Explore the world of network marketing as we delve into its components, controversies, and legal considerations. Focus on the numbers with crucial network marketing statistics—industry size, demographics, and success rates. Join us in decoding this entrepreneurial landscape with precision. Key Elements of Network Marketing Network marketing, also known as multi-level marketing (MLM) or direct selling, […]
Marwa Alaa // 10th February 2024
Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]
Esraa Mahmoud // 21st February 2024
Digital marketing can be a bit overwhelming, but understanding the ROI (Return on Investment) statistics can help you determine which strategies are worth investing in. Why should you care about such statistics in the first place, you might ask? Consider this: in an age saturated with advertising noise, businesses are laser-focused on maximising every marketing […]
Panseih Gharib // 21st February 2024
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]
Panseih Gharib // 21st February 2024
The marketing world is abuzz with activity, constantly evolving to keep pace with shifting consumer habits and technological advancements. Yet, amidst the noise and change, one constant remains: the power of data. Understanding industry trends, competitor actions, and customer preferences are the main factors of any successful marketing strategy. But navigating the vast ocean of […]
Noha Basiony // 10th February 2024
We all strive for control—over our careers, relationships, and even our emotions. But in the whirlwind of daily life, it often feels like we are being swept along by external forces, leaving our sense of agency and well-being in the dust. This is where self-management steps in, offering a super powerful tool to navigate the […]
Ciaran Connolly // 26th February 2024
For small business owners, integrating the best ChatGPT solutions into their existing workflows can result in enhanced efficiency, significant cost savings, and improved customer experiences. This article delves into the best practices for small businesses eager to harness the power of ChatGPT to streamline their operations and drive growth.
Miranne Khaled // 8th March 2024
In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]
