Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 11th October 2023
Over the last few years, podcasts have been becoming more and more popular. So, what is a podcast and what is its purpose? What is a Podcast? Many people like to listen to podcasts, to listen to a podcast you can hop on a “podcast app” like Spotify to listen to a series of audio […]
ProfileTree // 4th February 2024
The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]
ProfileTree // 14th September 2023
Business Leadership is challenging at any time, more business leaders are turning to small business consultation as an answer to everything from Management to Growth.
ProfileTree // 8th March 2024
Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of the industry and how to ensure your marketing strategy captures the unique nature of tourism and hospitality.
ProfileTree // 13th January 2024
No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]
ProfileTree // 14th February 2024
When using social media, it’s important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them. Your company can benefit […]
ProfileTree // 21st January 2024
Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these platforms. The challenge, however, is that in that clutter, it’s hard to differentiate yourself as a brand. So, the only way to stand out is […]
ProfileTree // 16th October 2023
In an age where maintaining a strong online presence is crucial for individuals and businesses alike What is Linktree, you ask? Linktree has emerged as a popular tool. Marketed as a way to streamline your social media and online marketing efforts, Linktree offers a convenient way to share multiple links from a single platform. However, […]
ProfileTree // 26th February 2024
Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage by tapping into this industry seems like a good idea, but what does it take to start? This step-by-step guide will cover the journey of […]
ProfileTree // 3rd January 2024
(Image Credit: Influencer Marketing Hub)
ProfileTree // 5th December 2023
Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer. But how can we get inspiration for our next adventure? We’ll be taking a look at the 5 best travel influencers in Northern Ireland.
ProfileTree // 16th October 2023
Northern Ireland is undeniably a nation of foodies. So much so, that it only takes a few shares of a new cafe’s Instagram account to build a hype and cause endless queues. From a PR perspective, whether you’re a new or old food establishment, there’s plenty of ways to be strategic and achieve maximum impact. […]
ProfileTree // 4th May 2021
Growing your community and connecting with your network is one of the important things to establish within your business. Building brand awareness and developing relationships with your target audience creates trust and authority in your brand, products, and services. Wix apps allow you to connect with visitors and establish a rapport with them. There are […]
ProfileTree // 12th December 2023
The iPlayerHD Video Hosting app allows you to display beautiful, ad-free videos in HD. Image credit: Wix
ProfileTree // 7th December 2023
Wix Events is the perfect event management platform for tickets and RSVPs. Image credit: Wix
ProfileTree // 11th December 2023
(Image Credit: ProfileTree)
ProfileTree // 3rd April 2023
In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry undergoing serious transformation, it is important to utilise SEO for hotels and other forms of accommodation if you want to be found in search engines. […]
ProfileTree // 17th December 2023
In this article we will examine Green USPs for SMEs. This means Green Unique Selling Points for Small & Medium Enterprises. Recent years have seen the emergence of issues relating to the environment and sustainability being elevated throughout society. This has fundamentally changed the marketing environment in which enterprises of all sizes operate in. ‘Green […]
ProfileTree // 19th January 2024
By implementing a basic SEO content strategy into your marketing, you will create a wider audience for your product or service. (Image Credit: Envato Elements)
ProfileTree // 24th November 2023
Fairy has a great brand awareness with consumers placing their trust in the brand because of its longevity and history. (Image Credit: WynnStay )
ProfileTree // 21st January 2024
If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you want to reach, how do you know if it will pay off? Investing in digital advertising on any social platform can be a bit of […]
ProfileTree // 21st January 2024
Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded and competing with one another. It’s therefore no surprise that digital advertising has become a key budget for businesses. However, complex algorithms have made it even harder for businesses to […]
ProfileTree // 23rd January 2024
Copywriters are an essential part of any business who wants a good digital marketing strategy and great content to share. (Image Credit: Glenn Carstens)
ProfileTree // 1st December 2023
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.
ProfileTree // 6th November 2023
Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand’s campaign. They are formulated in such a way that utilises the budget of a given campaign, by using a per-click/per-view etc pricing model. There are three categories of objectives: awareness, consideration and […]
ProfileTree // 16th November 2023
Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy. By informing Google and other search engines that you don’t want them to consider certain links when they are crawling, your site prevents your ranking […]
ProfileTree // 1st December 2023
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site. Despite the incredible capabilities, it can be difficult to understand the common Google Search Console errors and the best way to fix them.
ProfileTree // 16th October 2023
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns. Taking note of a few failed marketing campaigns […]
ProfileTree // 30th November 2023
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.
ProfileTree // 1st February 2024
The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.
ProfileTree // 6th November 2023
While YouTube SEO is critical for success, something else controls the fate of every channel – the YouTube Algorithm.
ProfileTree // 8th March 2024
As trends progress, video is being used more than ever to communicate with others through sales emails and also to facilitate ideas. Consumers are turning to video to educate themselves on a multitude of topics as well as entertaining themselves and connecting with others. With this in mind, using video in your sales emails has […]
ProfileTree // 8th December 2023
Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this year […]
ProfileTree // 13th December 2023
WordPress is one of the most used web building tools in the world. The tool is ideal for professional web builders and also amateurs as it can be very simple to use. There’re many ways a user can improve their user experience when working with WordPress. Two ways a user can improve the usability of WordPress and their […]
ProfileTree // 23rd January 2024
At ProfileTree, we have put together a series of WordPress tutorials for beginners. These tutorials are ideal for anyone who has little or no experience with WordPress. Below is the first video within the WordPress tutorial series. It is a prologue video, which explains what the video series has to offer. As part of the […]
ProfileTree // 9th October 2020
Working from home has become the norm for many companies across the globe and people are finding innovative ways to adjust to these settings. With the incredible benefits of saving on the cost of transport, not having to set your alarm quite as early, having more flexibility around your start and finish times – sometimes […]
