Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Rahma Ali // 6th December 2023
In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]
Rahma Ali // 11th February 2024
In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes. Ever wonder what these ads are and why you see them so frequently showing products […]
Rahma Ali // 21st March 2023
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]
Rahma Ali // 14th April 2023
If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]
Rahma Ali // 20th February 2024
Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]
Rahma Ali // 10th April 2023
How to make use of the best media buying software and tools in today’s market? Your customers become more exposed to messages in more ways than ever before. As a result, we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]
Rahma Ali // 10th April 2023
Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today’s consumers have all the power because we live in a hyper-competitive business world. Businesses deeply understand what influences the purchase decisions, who their buyers are, and the market that gets the most success. Essentially you need to […]
Rahma Ali // 10th April 2023
Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical. Just bear in mind this statistic: according to […]
Rahma Ali // 21st January 2024
To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]
Rahma Ali // 12th October 2023
Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]
Rahma Ali // 11th April 2023
What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch. With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]
Rahma Ali // 6th November 2023
The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job. Yes, effective marketing can bring an entire host of benefits to your business. And a well-tuned marketing strategy can set your brand up for success. […]
Rahma Ali // 11th January 2024
A tricky question for any business owner; when was the last time you intended to perform competitive analysis for your brand? And most importantly, do you use the right approach or know how to do one efficiently? To establish a successful business, you need to add real value that helps you stand out from the […]
lochlainn // 27th November 2023
The following article will aim to give you an understanding of Digital Transformation and how it can be applied to your business today.
Rahma Ali // 10th April 2023
Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis. It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]
Rahma Ali // 6th December 2023
The SWOT analysis is an essential framework for fundamentally analysing your assets. It can be applied to your organisation structure, operations output, or even your business model. Also, it’s an excellent measurement to focus on the success of multiple departments and projects individually.
Rahma Ali // 6th December 2023
A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]
lochlainn // 10th December 2023
A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.
Rahma Ali // 22nd March 2023
A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]
Rahma Ali // 21st December 2023
You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price. It is important to remember that our […]
Rahma Ali // 4th February 2024
This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]
Rahma Ali // 6th December 2023
What is a good marketing strategy? Or what makes a marketing strategy good? What is the main difference between a successful marketing plan and an unsuccessful one? It’s the preparation behind them. Definitely, marketing is an essential part of any business’s growth. And if you are looking for the most powerful marketing strategy, there are […]
Rahma Ali // 11th April 2023
Growing your business cannot happen without a market penetration strategy! Expanding your company scale seems pretty intuitive, considering successful and effective growth and experiencing boosts in revenue. That means your business has already built brand awareness, loyalty, and more. It’s encouraging and promising that you probably say something like, “Let’s offer our products in America!” […]
Rahma Ali // 10th April 2023
Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform. But what do you […]
lochlainn // 8th March 2024
For many business leaders, project management software systems are a must-have system to improve the overall workflow and management of your business.
Sara Lynch // 26th April 2023
eCommerce web design agency. There are over 26 million ecommerce websites worldwide and that is a lot of competition. You need an expert ecommerce web design agency to help you survive online, no matter what product or service your business is selling. If you’re an online retailer, you need an effective, engaging and convenient website to sell your products and services on.
Sara Lynch // 22nd November 2023
full service marketing agency – What to Look Out for business growth in 2022 Marketing, in its most basic form, is an umbrella term for a wide range of different marketing methods. From digital advertisements to well-written blogs, digital marketing involves a multi-throng in order to achieve a successful marketing campaign online.
Sara Lynch // 25th April 2023
There is an obvious need for digital marketing for travel agencies, almost every industry in the world has become digitalised in some form and the travel and tourism industry is no different.
Sara Lynch // 25th April 2023
At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy, it helps promote your brand online and ensures that your business remains competitive within the digital market.
Sara Lynch // 28th February 2024
A B2B website is one of the most valuable tools for marketing within B2B organisations. With curated B2B website design, your website can rank highly on search engines, increase traffic, generate more sales and become a resource of support for its targeted businesses.
Sara Lynch // 18th January 2024
Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.
ProfileTree // 5th February 2024
Next time you find yourself getting bored, don’t worry, as we have you covered with our list of 32 websites to cure boredom. We have made a list of websites to cure boredom for both adults and kids, so there are loads to select from. A couple of years ago, computer games were the big […]
ProfileTree // 13th January 2024
Founded in 2010, Instagram is a photo and video sharing and networking platform with millions of users. So, who has the most-followers on Instagram? The top Instagram accounts with the most-followers in 2023 represent a diverse and influential group of individuals, celebrities, and brands who have successfully connected with millions of people worldwide. It’s inspiring […]
ProfileTree // 17th October 2023
Podcast apps are platforms that allows you to listen and save podcasts of your choice and there are many different ones to choose from. The podcast app you decide to use is based on accessibility and content. Most podcast apps support both Android and IOS but some only support specific systems. Depending on what type […]
ProfileTree // 11th February 2024
In content marketing, using a social media content calendar and schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a social media content calendar is what will help you to succeed in meeting your marketing strategy’s […]
ProfileTree // 21st February 2024
As of 2023, Facebook remains the largest social media platform globally. Since it was founded in 2004, it has shown no signs of slowing down, recently surpassing 3 billion monthly active userstep-by-step guides. So what profiles have emerged as the most followed on Facebook? In this article, we’ll list who has the most followers on […]
