Web Design and Development AgencyTerms and Conditions

TERMS & CONDITIONS

Terms and Conditions for ProfileTree Web Design and Development Agency

Please do take time to read these Terms and Conditions of Use; we follow these in all of our ProfileTree Web Design and Development Agency dealings – from client work to our in-house content sites. If you have any questions or comments, do reach out to us.

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING PROFILETREE 

WHO WE ARE AND HOW TO CONTACT US

  • We are ProfileTree Web Design and Digital Marketing Limited, a limited liability company registered in Northern Ireland with registered number NI665548 and address, McSweeney Centre, 31 Henry Pl, Belfast BT15 2AY (“we”, “us”, “our”).
  • We provide a range of websites along with a number of social media channels. Any reference in these Terms to “ProfileTree” shall be a reference to any or all of those websites and social media channels (but excluding any content or platforms to the extent they are provided by third parties).
  • Generally, ProfileTree and its brand websites are available at no charge to the user (“you”). However, we do offer some premium services, including hosting and subscription services, for which there is a fee. Other services offered include website design, website development, website management, website training, search engine optimisation, website hosting, digital strategy, digital advertising, social media marketing, digital marketing training, video production, content creation, copyright, as well as digital consultation and advice. These are our “Premium Services”. Any reference in these Terms to our “Services” shall be a reference to the provision of ProfileTree and/or the provision of our Premium Services. Our core agency services are listed here, but this list is not exclusive, as we offer bespoke services and strategies to all clients.
  • Any reference herein to “Terms” shall refer to the provisions set out in this document and shall also include the Hosting Service Terms. If you have any questions about who we are, what we do, or the Terms, please feel free to contact us at the address above or by email at hello@profiletree.com. We detail our website hosting services here. For any individual or company requiring our hosting service – you will be asked to sign an updated version of our terms and conditions as well as a contract for the service.
  • ProfileTree LLP was incorporated on 26th August 2011 as a limited liability partnership registered in Northern Ireland with registered number NC000806. In 2019 we started to move the business to an LTD and created the company ProfileTree Web Design and Digital Marketing Limited as the vehicle to take over ProfileTree LLP. This process was completed in 2023 when we transitioned fully to ProfileTree Web Design and Digital Marketing Limited.

BY USING PROFILETREE DIGITAL MARKETING AGENCY, WEBSITE OR OTHER ASSETS – YOU ACCEPT THESE TERMS:

  • In consideration for us providing you with our Services, you agree to comply with these Terms, and you acknowledge that these Terms form a legally binding agreement between you and us (“Agreement”). By using ProfileTree, you confirm that you accept these Terms. If you do not agree to these Terms, you must not use ProfileTree. We recommend that you print a copy of these Terms for future reference.
  • To be eligible to use ProfileTree, you must be over the age of 18.
  • You are also responsible for ensuring that all persons who access ProfileTree through your internet connection are aware of these Terms and other applicable terms and conditions (please see clause 3 below for more information on this), and that they comply with them.
  • We may amend these Terms from time to time. Every time you wish to use ProfileTree, please check these Terms to ensure you understand the terms that apply at that time. These Terms were most recently updated on July 2022.
  • In these Terms: references to clauses (unless otherwise provided) are references of the clauses of these Terms; words in the singular include the plural, and in the plural include the singular; a reference to a particular law is a reference to it as it is in force for the time being, taking account of any amendment, extension, application or re-enactment and includes any subordinate legislation for the time being in force made under it; and references to “including” and “include(s)” shall be deemed to mean respectively, “including without limitation” and “include(s) without limitation”.

OTHER TERMS THAT MAY APPLY TO YOU

  • These Terms refer to the following additional terms, which also apply to your use of ProfileTree and/or our Services:
  • Our Agency Privacy Notice can be accessed here.
  • Our Cookie Policy which can also be accessed on this page, sets out information about the cookies on ProfileTree.
  • If we are providing you with hosting services, our Hosting Services Terms are available on request and shall apply if you have asked us to provide you with such services. To engage ProfileTree for our hosting service – you must read, accept and sign the contract and terms supplied to you, as well as pay the regular subscription to have a contract of service.

CHANGES WE MAY MAKE TO PROFILETREE

  • We may update and change ProfileTree from time to time to reflect changes to our services, our business and our users’ needs.
  • We do not guarantee that our services will always be available or uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of ProfileTree for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal. Any such notice will be posted on ProfileTree.

PREMIUM WEBSITE AND MARKETING AGENCY SERVICES

Contract for Premium Services

  • If you have asked us to provide Premium Services, you and we will only have entered into a contract for the provision by us of such Premium Services when we send an email confirming that we will provide you with the Premium Services you have requested, which contract shall be comprised of these Terms and, if we are providing you with hosting services, the Hosting Services Terms, which can also be accessed on this page
  • While we hope we will always be in a position to do so, we have no obligation to accept a request from you to provide any Premium Services.
  • We shall perform our Premium Services with reasonable care and skill. A full list of our Digital Marketing Agency Services is available here.  Our marketing agency services include Website Hosting, Video Production and Marketing, Content Creation and Marketing, SEO or Search Engine Optimisation, Website Design and Development, Online Marketing Strategy, Digital Skills Training and Social Media Marketing Services. We also offer Alexa Voice Skill development from our Alexa Voice App development team.

Term and Termination

  • Some of the Premium Services we offer are subject to a minimum term. We will make this clear to you before you sign up to receive the Premium Services. You agree to be bound by any such minimum term, and you acknowledge that you shall not be entitled to any refund in respect of any amounts paid if you decide to terminate the Premium Services early.
  • Subject to any minimum term agreed between you and us, you may terminate any Premium Services by giving us written notice of no less than 30 days. Any such termination will not affect the overall Agreement, which shall continue until terminated.

Payment

  • You agree to pay any fee agreed between us in full cleared funds on the date specified by us when you agree to receive the Premium Services.
  • Any fees which we quote to you are unless expressly stated otherwise, exclusive of VAT (which shall be payable by you).Without prejudice to any other rights or remedies which we might have if you fail to make any payment when due:
    • You shall pay interest on the overdue amount at the rate of 4% per annum above the base rate of the Bank of Ireland from time to time. Such interest shall accrue daily from the due date until actual payment of the overdue amount along with any interest accrued, whether before or after judgment, and we shall be entitled to suspend all Services to you, including your access to your User Account, until payment has been made in full.
    • All amounts due under this Agreement shall be paid in full without any set-off, counterclaim, deduction or withholding (other than any deduction or withholding of tax as required by law).

KEEPING YOUR ACCOUNT DETAILS SAFE

  • If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.
  • We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time if, in our reasonable opinion, you have failed to comply with any of the provisions of these Terms.
  • If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at hello@profiletree.com.

HOW YOU MAY USE PROFILETREE  ProfileTree Web Design and Digital Marketing Limited, a limited liability company registered in Northern Ireland with registered number NI665548 and address

  • In consideration of your agreement to comply with these Terms (and in respect of any Premium Services, payment of the agreed fee), we hereby grant you a non-exclusive, non-assignable, non-transferable, non-sublicensable licence to access and use ProfileTree solely and strictly for your own personal use.
  • You are not permitted to use any content on ProfileTree for commercial purposes without obtaining a licence to do so from us or our licensors.
  •  You agree not to access (or attempt to access) any part of ProfileTree by any means other than through the interface provided by us. You specifically agree not to access (or attempt to access) any part of ProfileTree through any automated means, including the use of scripts, robots, spiders, scrapers or web crawlers. You agree that you will not (a) take any action that imposes, or may impose (in each case in our sole discretion) an unreasonable or disproportionately large load on our infrastructure; (b) (save to the extent permitted by governing law) copy, duplicate, reproduce, rent, lease, loan, sell, trade, resell, modify, create derivative works, distribute or publicly display any part of ProfileTree without prior written consent from us; (c) interfere or attempt to interfere with the proper working of ProfileTree or any activities conducted via ProfileTree; (d) bypass any measures we may use to prevent or restrict access to ProfileTree; and (e) attempt to reverse engineer, decompile or otherwise seek to obtain access to any source code in ProfileTree. You agree that you will not engage in any activity that interferes with or disrupts ProfileTree or the servers and networks that are connected to ProfileTree.

UPLOADING CONTENT TO PROFILETREE’S WEBSITES AND BRAND WEBSITES

  • From time to time, you may be given the option to upload content on to or send content using, ProfileTree. There are some materials that are not appropriate or welcome. In particular, you may not upload, store or transmit via ProfileTree any content (which term shall include text, images, media files or content displayed in any other format) that threatens, bullies or humiliates any other person; that is harmful, threatening, abusive, vulgar, harassing, defamatory, inflammatory, libellous, tortious, hateful or racially, ethnically or otherwise objectionable or invasive of another’s rights, including rights of celebrity, privacy and intellectual property; that is obscene or pornographic or would be deemed inappropriate for anyone aged 18 or under; that contains malware, viruses, spyware, adware, worms, Trojans or other malicious software; that is illegal or violates any export controls; that is fraudulent or deceptive or misleading; that depicts violence against people or property; that promotes or depicts racism, bigotry or hatred toward any individual or group; and/or that includes any requests for payment information on landing pages or lead capture; and/or any material sent from an anonymous, false or unmonitored address.
  • By uploading any content on to, or transmitting via, ProfileTree (any such content, “Your Content”):
    • you hereby grant us (and our employees, agents and sub-contractors) a worldwide, royalty-free, non-exclusive, sub-licensable and transferable licence to use Your Content for the purposes of providing our services (“Content Licence”);
    • you acknowledge that any such content will be considered non-confidential and non-proprietary;
    • you acknowledge and agree that we have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to ProfileTree constitutes a violation of their intellectual property rights or of their right to privacy;
    • you acknowledge and agree that you are solely responsible for securing and backing up your content;
  • you represent and warrant that:
    • you have the rights, power and authority necessary to grant the Content Licence above;
    • you have the lawful right to upload, reproduce, distribute and store Your Content, including the necessary consents which may be required in order to lawfully share, copy or transmit a third-party journal or article which may be protected by copyright (as well as other moral rights);
    • the uploading, reproduction and/or distribution of Your Content will not breach any obligations of confidentiality to any other third party;
    • the uploading, reproduction and/or distribution of Your Content will not constitute or encourage a criminal offence or violate the rights of any party or otherwise create liability or violate any relevant local, national or international law; and
    • Your Content complies with the restrictions set out in clauses 8.1; and
    • you acknowledge and agree that you will be liable to us and indemnify us for any breach of the warranties set out in clause 8.2.5 above. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.
  • We have the right to remove any posting you make on ProfileTree if, in our opinion, your post does not comply with the content standards set out in clause 8.1. we reserve the right to remove or edit any content, without notice and at our sole discretion, if we determine that it is not in compliance with these Terms or is notified to us as objectionable by a third party and to provide your IP address and other identifying information to law enforcement authorities, where appropriate, and take any and all other legal action at our disposal if we believe you have breached these Terms.
  • Notwithstanding any other provision herein, we may retain and use at our discretion for our own business purposes, statistical data collected from or in connection with your use of ProfileTree, provided that it does not contain any Personal Data (as such term is defined in the General Data Protection Regulation (EU) 2016/67).

USER-GENERATED AND THIRD-PARTY CONTENT

  • ProfileTree may include information and materials uploaded by other users of the site, including links to bulletin boards, chat rooms and social media sites. This information and these materials have not been verified or approved by us. The views expressed by other users on ProfileTree do not represent our views or values.
  • In order to enable us to provide access to ProfileTree free of charge, we may also display third-party content on ProfileTree and/or include third-party content (including advertising goods, services, courses or websites) in messages or newsletters which we send to our users (any such content, “Third Party Content”). While we may provide a platform for the display and/or communication of such Third Party Content, we do not undertake any vetting or authentication process in respect of that content. As such, to the fullest extent permitted by law, we expressly exclude any liability for any direct, indirect, special, incidental loss or damage which may arise in respect of your use of or reliance upon any Third Party Content.
  • Although we make reasonable efforts to update the information on ProfileTree, we make no representations, warranties or guarantees, whether express or implied, that the content on ProfileTree is accurate, complete or up to date. Nor can we accept responsibility to you and/or anyone else, for any third-party content uploaded to or made accessible via ProfileTree. As such, you acknowledge and agree that:
    • we have no duty to moderate any content accessible via ProfileTree and you are solely responsible for any content which you (or any third party) uploads, transmits and/or store using ProfileTree;
    • any use by you of or reliance upon any content accessible via ProfileTree is at your sole risk. We do not endorse any promotions, products, services or campaigns which may be published or sent via ProfileTree, nor do we endorse or make any representations or guarantees in respect of any research, adverts or other materials;
    • We do not endorse any third-party content, nor do we moderate any third-party content. Any use of or reliance upon such Third Party Content is at your sole risk. You expressly understand and agree that we do not make any express or implied representations or warranties to you in relation to any such Third Party Content, including fitness for purpose, infringement or merchantability, nor do we endorse or make any representations or guarantees in respect of any research, adverts or other material;
    • the content on ProfileTree is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on ProfileTree; and
    • where ProfileTree contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources.
  • If you wish to complain about information and materials uploaded to ProfileTree, please contact us on the email detailed above or via our contact form on the agency website.

OUR RESPONSIBILITY FOR LOSS OR DAMAGE SUFFERED BY YOU

  • Whether you are a consumer or a business user:
    • We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
    • You agree and acknowledge that you are in a better position than us to foresee and evaluate any potential damage or loss which you may suffer in connection with your use of ProfileTree or our services; that we cannot adequately insure our potential liability to you; and that, accordingly, the exclusions and limitations contained in this clause 10 are reasonable. You also undertake at all times to mitigate any such damage or loss.
    • You agree to indemnify us against all liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and all other professional costs and expenses (calculated on a full indemnity basis) suffered or incurred by us, arising out of any third party claims against us which arise in connection with a breach of these Terms by you
  • If you are a business user:
    • We exclude all implied conditions, warranties, representations or other terms that may apply to our Services, including ProfileTree and/or any content on it.
    • We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with: (i) use of, or inability to use, ProfileTree; or (ii) use of or reliance on any content displayed on ProfileTree. In particular, we will not be liable for: (a) loss of profits, sales, business, or revenue; (b) business interruption; (c) loss of anticipated savings; (d) loss of business opportunity, goodwill or reputation; or (e) any indirect or consequential loss or damage.
    • Subject to clause 10.1 above, our aggregate liability to you in respect of any loss or damage suffered by you and arising out of or in connection with the use of ProfileTree or services by you or any third party shall not exceed any amounts paid by you to us in the 6 months preceding the date of your claim.
  • If you are a consumer user:
    • Please note that we only provide ProfileTree for domestic and private use. You agree not to use ProfileTree for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
    • Subject to clause 10.1 above, our aggregate liability to you in respect of any loss or damage suffered by you and arising out of or in connection with the use of ProfileTree by you or any third party shall not exceed the sum of £10. You acknowledge that since the site and any materials on the site are provided free of charge, this is limitation is reasonable.

HOW OUR DIGITAL MARKETING AGENCY MAY USE YOUR PERSONAL INFORMATION

We will only use your personal information as set out in our privacy notice, which can be accessed here.

OUR INTELLECTUAL PROPERTY RIGHTS – DIGITAL MARKETING AGENCY

  • You agree not to use any of the trademarks, trade names, service marks, copyrights, logos, domain names, and/or other distinctive brand features displayed in ProfileTree belonging to us or any third party unless you have valid written permission to do so. You agree not to alter, remove or obscure proprietary notices (including copyright and trademark notices) that may appear in or be held within ProfileTree.
  • In the event that your use of ProfileTree, if used following these Terms, infringes any intellectual property rights of a third party, we may, at our sole discretion and expense, replace or modify ProfileTree so that it is no longer infringing or obtain for you the right to continue using ProfileTree. This, therefore, constitutes your sole remedy in relation to any claim of infringement in respect of ProfileTree.
  • For this clause 12, any reference to “ProfileTree” shall include any content in any content or materials on the site, emails and/or other correspondence, videos or images (or attachments thereto) that you may receive from us from time to time.

RULES ABOUT LINKING TO PROFILETREE‘S AGENCY WEBSITE OR BRAND WEBSITES

  • You may link to ProfileTree, provided that:
    • You do so in a way that is fair and legal and does not damage our reputation or take advantage of it;
    • you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists;
    • you must not establish a link to ProfileTree in any website that is not owned by you;
    • ProfileTree must not be framed on any other site, nor may you create a link to any part of ProfileTree other than the home page; and
    • we reserve the right to withdraw linking permission at any time at our sole discretion.
    • The website in which you are linking must comply in all respects with the content standards set out in clause 8.1 above.

TERMINATION OF OUR DIGITAL AGENCY SERVICES

  • We may at any time terminate this Agreement, at our sole discretion, and with you with no liability to you, if:
    • You materially breach any provision of these Terms (or act in a manner which we believe shows that you do not intend to, or are unable to comply with these Terms);
    • we have received a complaint or complaints from any user in respect of your actions and/or use of ProfileTree which we believe is or could be damaging to us; or
    • we cease to provide ProfileTree and/or do business.
  • On termination of these Terms, the following clauses shall apply:
    • the licence granted under clause 7.1 shall immediately terminate;
    • if we have terminated these Terms other than for a reason set out in clause 14.1, we will refund you for any services paid for but not received owing to the termination;
    • we reserve the right to promptly delete any content you have uploaded to ProfileTree (it is your responsibility to make sure you have and maintain a backup of any such documents and/or content);
    • all of the legal rights, obligations and liabilities that you and we have benefited from, been subject to (or which have accrued over time whilst the Agreement has been in force) or which are expressed to continue indefinitely shall be unaffected by this cessation, and in particular, the provisions of clauses 5.6, 5.8, 5.9, 8, 9, 10, 11, 12.1, 12.2, 14.2, 15 and 16 shall survive termination of these Terms.

GENERAL PROVISIONS

  • You shall not assign, transfer or sub-license any of your rights or obligations under these Terms other than as expressly provided for in these Terms. We may at any time assign all or any of our rights and transfer all or any of our obligations under these Terms.
  • Failure or neglect by us to enforce any of the provisions of these Terms at any time shall not be construed or deemed to be a waiver of our rights, nor shall this in any way affect the validity of the whole or any part of these Terms, nor prejudice our rights to take subsequent action.
  • We shall not be liable to you in the event that we are unable to perform any of our obligations under these Terms owing to circumstances beyond our reasonable control, including acts of god, governmental actions, an outbreak of hostilities (whether war is declared or not), or in the event of a national emergency or terrorist intervention.
  • If any part of any provisions of these Terms shall be or become invalid, unlawful or unenforceable to any extent, then the remainder of such provisions and all other provisions of these Terms shall continue to be valid and enforceable to the fullest extent permitted by law.
  • These Terms represent the entire agreement between you and us in relation to the subject matter of these Terms and neither you nor us has relied upon any statement or representation made by the other in agreeing to enter these Terms.

WHICH COUNTRY’S LAWS APPLY TO ANY DISPUTES WITH THE AGENCY?

  • These Terms, their subject matter and their formation (and any non-contractual disputes or claims) are governed by Northern Irish law. We both agree to the exclusive jurisdiction of the courts of Northern Ireland.
  • You acknowledge that we own or licence all legal rights, title and interest in and to ProfileTree, including any intellectual property rights which subsist therein, which we may send to you from time to time (whether those rights happen to be registered or not, and wherever in the world those right may exist) and that all intellectual property rights in ProfileTree (including source code in the software) belong to and shall remain vested in us (or where relevant our licensors). Nothing in these Terms shall confer on you any right, title or interest in any intellectual property rights (except the rights of use set out in these Terms).

Modern Slavery and Human Trafficking Statement

At ProfileTree, a premier web design and digital marketing agency, we uphold an unwavering commitment to ethical business practices. This statement reaffirms our dedication to eradicating modern slavery and human trafficking in all facets of our operations.

Our Business and Ethical Approach
ProfileTree, headquartered in Belfast, Northern Ireland, specialises in web design, SEO, content writing, video production, and digital marketing services. Our ethical approach is integrated into every aspect of our business, from client interactions to internal operations.

Zero Tolerance Policy
We adhere to a strict zero-tolerance policy towards modern slavery and human trafficking. This policy permeates our entire business model, including direct operations, indirect activities, and interactions with partners and clients.

Key Components:
Ethical Partnerships: We engage with partners and suppliers who share our commitment to ethical practices, ensuring that our extended network upholds the same values against modern slavery and human trafficking.
Awareness and Advocacy: While direct risk assessment and training are limited in our scope, we focus on raising awareness about modern slavery within our digital sphere. This includes educating our staff and clients about the importance of ethical online practices.
Compliance and Responsibility: We comply with all relevant legal and regulatory frameworks related to modern slavery and human trafficking. Every team member, from management to staff, upholds our ethical standards.
Digital Vigilance: Given our digital expertise, we leverage technology to monitor and ensure that our online platforms and services do not inadvertently support or facilitate modern slavery or human trafficking.
Community Engagement: We actively participate in community initiatives and discussions to combat modern slavery, contributing our digital expertise to broader societal efforts.

Reporting and Ethical Concerns
We encourage openness and support individuals who raise concerns about unethical practices. Our reporting mechanisms, accessible to all employees and partners, ensure confidentiality and protection against retaliation.

Continuous Evolution
Our commitment to combating modern slavery and human trafficking is an ongoing journey. We continually evaluate our practices, seeking innovative ways to integrate ethical considerations into our digital services.

Governance and Oversight
Our senior management endorses this statement, and is a living document, subject to regular review and updates to align with evolving digital landscapes and ethical standards.

Approval and Review
The senior management team at ProfileTree has approved this statement and will undergo annual reviews to ensure its effectiveness and relevance.

Artificial Intelligence (AI) Policy for ProfileTree

ProfileTree embraces the transformative power of artificial intelligence (AI) in providing cutting-edge web design and digital marketing solutions. This AI policy outlines our commitment to responsible, ethical, and transparent use of AI technologies.

Purpose

This policy aims to ensure that our use of AI aligns with our core values of integrity, innovation, and excellence and to address AI’s ethical, legal, and societal implications in our business practices.

Scope

This policy applies to all AI-related activities within ProfileTree, including the developing, deploying, and managing AI systems.

Principles of AI Use

  1. Ethical Use: We commit to using AI ethically, ensuring that our AI systems do not discriminate based on race, gender, age, disability, or other characteristics.
  2. Transparency: We strive for transparency in our AI operations, ensuring that clients and stakeholders understand how and why AI solutions are employed.
  3. Privacy and Data Protection: We adhere to stringent data protection standards, ensuring that all data used in our AI systems is handled securely and complies with applicable privacy laws.
  4. Accountability: We hold ourselves accountable for the AI systems we deploy, ensuring they are reliable, safe, and operate as intended.
  5. User Empowerment: We design AI systems that empower users, enhancing their capabilities without replacing human decision-making.

AI in Practice

  • Development and Testing: AI systems are rigorously tested for functionality, accuracy, and fairness before deployment.
  • Continuous Monitoring: Ongoing monitoring of AI systems to ensure they function appropriately and adapt to new data or environments.
  • Stakeholder Engagement: Engaging with clients, users, and the public to gather feedback and address concerns related to our AI deployments.
  • Compliance with Laws and Regulations: Ensuring all AI applications comply with local and international laws and industry standards.

AI and Our Workforce

  • We invest in training our workforce to be proficient in AI technologies, ensuring they understand the benefits and limitations of these systems.
  • Our employees are encouraged to raise ethical concerns or potential issues they perceive in our AI deployments.

Client and User Engagement

  • We provide clear information to clients about how AI is used in our services.
  • We seek consent where necessary and ensure clients know AI’s role in providing services.

Governance and Oversight

Our senior management team governs this policy, and is subject to regular review and updates to reflect technological advancements and evolving ethical standards.

Contact for Concerns and Feedback

We welcome feedback and inquiries regarding our AI policy and practices. Please get in touch with us at support@profiletree.com.

Accessibility Statement for ProfileTree

At ProfileTree, we are dedicated to making our digital services, including our website and online content, accessible to everyone, regardless of their ability or disability. Our commitment is to ensure an inclusive and accessible online environment for all users.

Our Commitment

We aim to comply with all applicable standards, including the Web Content Accessibility Guidelines (WCAG) 2.1 AA standard, to provide an inclusive experience. These guidelines explain how to make web content accessible for people with disabilities, and user-friendly for everyone.

Measures to Support Accessibility

ProfileTree takes the following measures to ensure accessibility:

  • Regular Accessibility Reviews: Our website undergoes regular reviews to identify and fix potential accessibility issues.
  • Training for Our Team: We provide accessibility training for our staff to ensure a thorough understanding of accessible design and content.
  • Incorporating Accessibility into Our Design: Accessibility is a primary consideration in designing and developing our website and digital offerings.
  • User Feedback: We seek feedback to improve accessibility and address issues promptly.

Accessibility Features

Our website includes features designed to improve accessibility, such as:

  • Text Alternatives: We provide text alternatives for non-text content.
  • Content Structure: Our content is structured and tagged to be accessible to screen readers.
  • Keyboard Navigation: Our website is navigable via a keyboard for users who cannot use a mouse.
  • Adjustable Text and Contrast: Options to adjust text size and contrast are available for users with visual impairments.

Compatibility with Browsers and Assistive Technology

Our website is designed to be compatible with recent versions of major browsers and screen readers. However, we recommend using the latest browser and assistive technology versions for the best experience.

Technical Specifications

Accessibility of ProfileTree relies on the following technologies to work:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies ensure the greatest possible accessibility and reliability of content across various user systems.

Feedback and Contact Information

We welcome feedback on the accessibility of our website. If you encounter any issues or have suggestions, please contact us at support@profiletree.com. We aim to respond to feedback within a standard timeframe and take action where necessary to address concerns.

Enforcement Procedure

If unsatisfied with our response, you can use the Equality Commission for Northern Ireland.

Review and Update

This accessibility statement is reviewed and updated regularly to reflect our digital offerings and user feedback changes.

Last Updated: 05th December 2023