Building a website has evolved so much over the years. When websites first came out, only few businesses could afford them, fast-forward to today, and we’re building a website for every business; big or small. It’s now an unsaid rule, in that if you have a business, customers will expect you to have a website.
As a web design agency based in Belfast, we have built websites for clients across the UK and Ireland, including Derry. At ProfileTree, we go beyond basic web design, we create customer service portals, information hubs, and branded marketing channels – let us create your brand’s new digital home for your business in Derry.
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Are You Looking for ‘Web Design Derry’?
At ProfileTree, we have been delivering top-notch digital projects for over a decade, giving businesses in Derry, and beyond, the online prominence they truly deserve. We know how to deliver hard-working web design for Derry-based businesses because we know a great website needs to perform behind the scenes just as much as it needs to perform for your audience.
Your website should be a digital home that proudly represents your brand and we can help you get to that level. With a focus on web design principles for visual appeal, and SEO tactics for enhanced performance – we do everything within our power to ensure that your website exceeds your expectations.
Why Choose ProfileTree for Web Design in Derry
When you choose us for your web design project, you choose an agency that places security, user experience (UX) and search engine optimisation (SEO) features at the very core of our services.
User Experience
Following this holistic approach, we encourage web visitors to spend more time on your site, driving increased engagement and increasing sale conversions to your online business. The success of our web design projects for clients in Derry is secured by our stringent approach to usability testing, and informed by the most recent findings of UX research.
Web Design Reviews
Our client testimonials speak volumes about our commitment to excellence in web design. We take immense pride in the feedback we’ve received from our satisfied clients in Derry and beyond. Their reviews reflect the high standards we uphold in every project, showcasing the effectiveness of our web designs in meeting and exceeding client expectations.
Hearing how our work has positively impacted their businesses is not only rewarding but also serves as a testament to the quality of our services. From enhancing online presence to driving business growth, our clients’ success stories are a direct reflection of our expertise in web design. Check out some of our previous web design project below.
SEO
In the digital age, visibility on search engines is crucial for online success. At ProfileTree, we understand the importance of Search Engine Optimisation (SEO) in web design. Our approach integrates SEO best practices into every aspect of your website’s design and content. From keyword research and strategic placement to optimising site structure and speed, we ensure that your website not only looks great but is also primed to rank higher on search engine results pages.
Web Design Case Study: SeanKelly.eu
This website – SeanKelly.eu – was built in a way that didn’t empower it to perform on search engines, providing a poor user’s experience and not allowing the client to update content. The only way the client could add content to this website was by reaching out to the developer and paying each time a new page is created.
The new web design was launched, and it is clear to see the immediate impact on the search rankings it had – reaching its highest position ever. We continued to work with Sean Kelly’s team to improve his search results – as due to the poor original site set up, he didn’t rank for his own name on page one of search results.
This is what we do at ProfileTree, we provide data-driven results so that you can see, in real numbers, the impact we can achieve for your online presence. It’s what sets us apart from competition, we don’t just build websites that look good, we build website that perform good too.
Web Design Case Study: TradFest
TradFest, the well-known traditional Irish music festival had a static website that lacked the flexibility of a user-friendly backend. The homepage lacked calls to action especially when it’s off season. The display and styling of the imagery also wasn’t as engaging as it could have been. The number of web pages was huge, and it created clutter, confusing the user’s navigation.
We took on the project to re-build a WordPress website with a drag and drop visual builder that provided the maximum flexibility for TradFest’s team to add content, pages, or update the website’s calls to action. We created a new design with a clear customer journey, a simple site map, strong calls to action, and pleasing aesthetics that delighted enthusiastic Trad music lovers.
Enhanced eCommerce
TradFest is a big event with thousands of attendees every year. The process of booking the tickets used to be completed through a third-party portal. It involved manual work, and the team had no control over the insights of who bought the tickets, and so they could never contact the buyers again.
This represented a huge barrier to engaging with their loyal fans. They needed to take control of that process, so we built a booking system on the new website to enable users to buy tickets directly from TradFest and pay online. Additionally, we added a transactional page -a mini online shop- where users could buy merchandise. That made the process smoother for the internal team and improved the users’ experience.
Content and SEO
We fully rebuilt the site, improved the UI/UX and supported with content marketing. TradFest’s team believed in the power of content, and they trusted us with creating articles and blogs for the website focusing on the music genre and experiencing Dublin as a whole, because many of the festival’s attendees were visiting tourists who also wanted to explore the city during their stay.
The results of the website design rebuild ensured a refreshed and aesthetically pleasing digital home for TradFest. They could now attract visitors from all across the globe, promote the festival, and ultimately build a digital hub that retains repeat visitors and attracts new ones.
Web Design Derry FAQs
1. Does my Derry business need professional web design?
Absolutely! In today’s digital world, your website is often the first impression you make on potential customers. A well-designed website built with Derry in mind can attract local audiences, showcase your unique offerings, and ultimately drive growth for your business.
2. What are the latest web design trends in Derry?
Trends like micro-interactions for engaging user experiences, voice search optimization for convenience, and locally-relevant visuals for cultural connection are gaining traction in Derry. ProfileTree stays at the forefront of these trends and incorporates them into designs that resonate with your Derry audience.
3. Can you show me examples of successful web design in Derry?
Certainly! We proudly showcase case studies of local businesses who have achieved amazing results through effective web design. Whether you’re in hospitality, retail, or professional services, you’ll find inspiring examples relevant to your industry.
4. How much does web design cost in Derry?
We understand budget concerns and offer transparent pricing for a range of web design packages tailored to different business needs and sizes. We can also help you calculate the potential return on investment for your specific case with our Derry-specific ROI calculator.
5. Why should I choose ProfileTree for my Derry web design project?
Our team members are local Derry experts with deep understanding of the market, user preferences, and emerging trends. We combine this local knowledge with proven design expertise to create websites that are not only visually stunning but also strategically optimized for your Derry audience. Additionally, we prioritize clear communication, ongoing support, and website maintenance to ensure your online presence thrives in the long run.
Types of Websites
Whether you want to redesign an existing website or build a new website from scratch, the starting point is to identify the type of website you need. From the outside, all websites look the same. However, there are many different types of websites to choose from. It all depends on your business objectives. Before choosing the type of website, make sure you’re already aligned with your team on the objectives of building a website. Let’s touch on blog websites. You can also check other articles tackling ecommerce websites and business websites.
Blog Websites
Each and every website should prioritise content and incorporate creating content as part of their website build. Websites are a tool to attract traffic and drive conversion to other services. However, blog websites are unique. They are content-oriented. Content is their guiding compass. The goal of having a blog website is to engage, inspire, and entertain. In other words, content is your product. So, the design, customer journey and features are all centred around showing how superb your content is. Think catchy titles, a strong voice, awe-inspiring aesthetics, creativity, and a lot of video content involved. Besides that, since traffic is your end goal, SEO plays a major role in the return on investment of your website as a blogger.
Homepage
- Focusing on the top engaging stories and pillar content.
- A mega menu at the top of the page to make navigation and discovering sections easier.
- Clear categorisation and indexing of your content with calls to action that take the visitor directly to what they’re interested in.
- Announcements, competitions, programmes.
- Some content about who you are and what visitors should expect of your blog.
- Collaborations with brands, businesses, and fellow bloggers.
- Featuring any user generated content or social media newsfeed.
- Featuring any products like books, branded merchandise, exclusive or gated content, etc.
- Contact form for brands and fellow bloggers to interact with you.
About
blogs are personal. That’s why the About page is super important to capture your audience and get them to relate to who you are. They want to connect with someone who looks like them, and faces the same daily challenges, aspirations, and quirky moments. Dedicate time to use the right words that resonate with the content you create.
Blog
It goes without saying, this is a blog website. But this is a page where you can give more depth than the home page. You can add a search feature to make it easy to find your content, index content in an alphabetical order, or by strong categories.
Contact Us
As a blogger, your goal is to inspire people to engage with your content and to grow a relevant community around your blog in order to attract business collaborations to monetise your blog. Therefore, a responsive Contact Form is a must-have to increase your chances of collaborations and partnerships.
Additional Ideas
If you’re already an established blogger, it’s nice to separate your collaborations and sponsored work from your organic content. First, it shows you’re transparent about sponsored content and organic content. Another advantage is that you’ll be making it easy for interested brands to understand your target audience by looking at the brands you collaborated with before. For example, a blogger who collaborated with Louis Vuitton wouldn’t be suitable for a value brand. So, it’s an easy way of telling potential client what to associate you with.
Podcast and Video Gallery
Videos productions and podcasts need their spotlight. They’re the two most powerful types of content you will ever create. So, it’s a good idea to separate videos and podcasts from written content for the sake of ease and because many visitors find it way easier to watch a video or listen to a podcast.
Business Website Tips and Tricks
Tip #1: Visuals Are King!
We know that content is king, but the most engaging content is visual content so that’s why it’s safe to say that for a blog website, visuals are king! For any website, design plays a major role in telling the story of the brand. But for a blog website, design is really a part of your content. Bloggers usually educate, inspire, and entertain. So, without powerful photography, videos, and a compelling UI/UX, your visitors wouldn’t be engaged – and the ‘blog website’ would lose its purpose. That’s why an agency with an experience in content marketing, SEO, web design, and video production makes perfect sense for building a blog website.
Tip #2: Keep It Playful and Engaging
The tone of your content should be the same tone you would use with your friend – even if you’re tech or a business blogger. Companies go high and low to make their cold corporates look more human. As a blogger, you already have that advantage. So, don’t lose it. Write about yourself or the topic you’re creating content for in the same way you would run a conversation.
Tip #3: Search Engine Optimisation
We hate to sound like a broken record – but this is the only way to stress on the vitality of SEO for a blog website. Google is your best friend to reach real, interested visitors who are earnest on their quest to find out about your topic. Unlike those who merely ‘stumble’ upon your content on social media platforms to waste their time. Prioritise technical, on-page SEO, and behavioural SEO by hiring an SEO agency, or by having your website built by a content marketing agency!
Tip #4: Transactional Pages on a Blog Website
If you have something to sell on your blog website, you must align it with your internal staff members. Who will be notified, how they should respond and what does the internal process look like. You don’t want the website to become a circus for those handling your website on the backend. Remember that this is an ‘experiential buy’, so it should be delightful. It should bring you a step closer to your audience. So, the customer service and experience must be smooth. In case of having transactional pages on a blog website, we always recommend using a CRM to be organised and efficient with your internal work process.
How to Choose the Right Web Design Agency for Your Business
In today’s marketplace, the ways in which we engage, interact, and communicate with our favourite brands are in a constant state of change. Where we once demanded websites that were built exclusively for desktop and home computers, a technological revolution has transformed the web design industry. Tablets and smartphones now dominate our perceptions of the online world, and web users now expect to browse websites that are functioning, flowing and visually appealing on the devices they prefer to use. For businesses in Derry, the benefits of professional web design are vast.
Search Engine Optimisation for Web Design Derry Projects
Getting a website that is stable, sleek, and representative of your brand’s credentials forms only the first step of your digital journey. Bringing your site to the audiences that matter requires a web design and development process that fully incorporates cohesive SEO strategy into its structure. We will embed high performance keywords across your site whilst ensuring that your design is full optimised and ready to rank on the world’s leading search engines, including Google, Yahoo! and Bing.
A ‘Machine’ Website
A website made to work at the heart of your business growth means a website designed to surpass customer expectations. It also needs to provide superb integration with your business systems, be easily adaptable to keep your content fresh. It should also be built with knowledge of the very latest thinking in search engine performance. Why? Because being found, delighting customers, and delivering the right functions for your company are all vital.
Aligning On Your Business Goals
What do we ask local businesses – in Derry and beyond – when they contact us about web design? You might be surprised by the answer! We don’t (well, immediately anyway) ask ‘what should it look like?’ or ‘when is it needed?’ Our first question is what would success look like for you? What are your business needs? If your goal is to produce more leads, to help inform existing customers, to create a resource for sales colleagues, to create an online community, we’ll make this the foundations of our work. Before we can work on your solution, we want to connect to your strategic view of where you need your business and digital world to be.
Things Your Website Cannot Afford to Miss
The right website for your company should, of course, look great and go live on-time through a seamless creative and professional process, as well as perform for you now and into the future. A cut-price – as opposed to cost-effective – ‘fix and forget’ website for your company misses out on three vital things:
A Digital ‘Shop Front’ As Unique As Your Company
You survive by offering something different from your competitors. The right website, then, is a way to shout about what makes your offer unique. An ‘off the shelf’ site is a lost opportunity to truly connect with customers.
Making Results Happen
If, for example, your company is sales-driven then your website should be as much as a member of the sales team as your sales colleagues. What would make the website work best for them? Just ask!
A Digital Partner for a Changing World
Our many returning customers (the kettle is always on!) tell us they keep in touch with ProfileTree to help react to digital changes before others in their industry. New devices, changes to search algorithms, and much more need a digital partner you can trust.
A 360 Team By Your Side
We develop highly intuitive, optimised, conversion-focused websites that sell your products and services, so you don’t have to. We have a highly talented and creative design team who create engaging and visually stunning sites, as well as a highly versatile team of developers who are skilled across a variety of coding languages (CSS, PHP, HTML, JavaScript, Bootstrap). Our web team works alongside our team of content writers and digital marketers to build intuitive and captivating digital experiences for our clients and their customers. We do things the ProfileTree way: no fuss expertise shaped around your business goals with local service, specialist advice and proven methods.
Your Bigger Picture
Finding a web agency who’ll understand your company AND be in tune with your bigger picture means an agency who’ll take time to look at your business, marketing and digital strategies to deliver the right website for you. A high-performing website can’t be a ‘one size fits all’ investment, it can’t be delivered by companies who focus on ‘pushing’ off-the-peg products and it can’t be generic in its approach. Your business deserves better.
Your Biggest Asset
Talk to your colleagues to find out how a new company site could help them work better and drive results. Match with your strategic targets – like more leads, more social engagement, or stronger brand messaging – for superb ROI. No one knows more about your customers or about what they need for their work than your own team. We recommend making a website project a team effort from the start for impressive results.
Your Digital World
The best web design companies will look at your SEO needs, your social media goals (and much more!) to create a site built around bringing your online world together to perform as a whole unit. Your online presence should be seen from a holistic point of view as your customers will see it as a whole. Taking a step back to see how the element fit together will give a result that’s sure to make more sense to your potential buyers.
Your Lasting Results
A ‘quick fix’ or neglected site will sink from view in search results – and from the latest devices – over time. A relationship with a trusted web design agency means help with keeping your site performing at its very best. Our clients can pick up the phone and ask us about the latest twists and turns in the online world and, more importantly, how to leverage these for their business! When you need help, just ask. We’re proud to be there for our customers.
How Much Does a Website Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created three different packages for our web design and development projects; through which we cater for different needs and requirements. In other words, you set the requirements, we tailor a package within the limits of your spending. The average cost of a website at ProfileTree is 7000£ covering research, UI/UX design, web development, SEO, and content migration. This price figure is subject to change according to the requirements of the website and future updates to our packages.
Ready to Book a Free Website Audit?
Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Derry. Alternatively, you can book a chat with one of our team members to audit your website for free and find out how we can help you establish a strong website presence in Derry/Londonderry..
Investing in a web design that speaks to your Derry audience is an investment in your business’s future. At ProfileTree, we don’t just build websites; we build digital experiences that connect you with your local community and drive sustainable growth. Contact us today for a free consultation and let’s discuss how we can create a website that reflects your unique brand and resonates with your Derry customers.
More services: Social Media Marketing Derry, SEO Derry, Digital Training Derry
Miral Nassar // 5th March 2024 
Ciaran Connolly // 8th March 2024