Digital Marketing Services

Digital marketing methods tend to be cheaper than traditional marketing methods. Think of how much it would cost to print and deliver 1,000s of leaflets, digital marketing can cut costs and still offer your business profitable returns.

If something has happened with your business or you just need to get a message out fast, contacting your customers/clients online via a social media account is probably the most efficient way to do that, especially if you already have an existing following. Your customers/clients will check your social media accounts to see if you have addressed any issues, as internet users now expect updates and information fast.

A marketing strategy that is conducted digitally, will go beyond your business’ location. You have the potential to expand your customer/client base and reach people locally, nationally and internationally.

Having a presence online opens up a 2-way discussion between your business and your clients/customers. It provides a platform for people to ask questions and you have the advantage in that you can draft detailed and accurate responses. It also removes the awkwardness for customers/clients having to make a phone call, as posting a comment or sending a direct message is usually much more convenient.

If your business provides a service, bookings can be promoted via digital marketing means. It’s a good way of letting people know your availability and may encourage potential clients to take action and book.

Social media platforms enable viewers to quickly and conveniently give feedback via ‘likes’ or ‘shares’. It’s a good way of gauging how people feel about your content but try not to get caught up in how many likes you’re getting. Search engines like Google and social media sites, also provide customers/clients a platform to leave reviews and rate your business. It’s a goldmine of user-generated content and even the bad reviews can offer you a chance to demonstrate the customer service aspect of your business.

PPC is paid for advertising. It’s when you pay a search engine or social media platform for every time a user clicks on your digital advert. You can set a maximum CPC (cost-per-click) which means you can cap the amount you’re willing to pay for each click. Google, Facebook, Instagram all offer this service, but you will have to pay for each platform separately, which can increase costs. This method is usually only implemented periodically as opposed to being a long-term marketing method.

Is when content is specifically created to engage customers or clients with useful information that may assist them personally, rather than just telling them about your business. You provide advice and expertise, and in turn become an authority on the nature of your business. Providing valuable content also encourages viewers to return to your website or page as a resource of information.

Content could be how-to-guides, informative videos, behind the scenes footage, interactive formats, images, blog-posts, and so much more. Once you have content created, it’s also a good idea to organise a content calendar. This will ensure that you know what’s being posted and when. It will help your strategy stay on track, and encourage engagement from potential customers. If you don’t have a content calendar in place and just post randomly, you risk losing momentum for your strategy and potentially reducing its impact.

Trends on what makes for good content are also everchanging. Content marketing strategies will change, at ProfileTree, we stay knowledgeable on current algorithms and incorporate them into our work.

SEO is the process of trying to improve your website’s appearance and position on search engine results. When you search for something on Google, the first 1-3 results are usually ads, which is paid for advertising to increase traffic to those websites. SEO is a tactic used to increase a website’s appearance in natural and organic search results.

Search Engine Optimisation will make sure that your website presents information about your business clearly, so that search engines know to present your website in their results. Traffic to your website increases the further up you appear in search engine results.

However, it’s not just about appearing first in results, it’s also important that search engines match your business’ website with the correct kind of queries people are asking. You do want more traffic, but you also want the right kind of traffic. Search Engine Optimisation is a lot about algotheirms and trends, luckily that’s something we at ProfileTree are experts in!

Social media marketing harnesses the power of social media platforms to increase your brand awareness and attract new customers/clients. It provides businesses with an opportunity to take customers on a journey with them, but deciding on which social media sites to invest your time, money and effort into can be overwhelming.

TikTok has gained popularity with small businesses showing how they create their product or deliver their service, but social media statistics are forever fluctuating and it’s important that your business is aware of current trends.

Your social media communication should align with societal topics that are trending and relevant to your brand. If you were an engineering company for example, it would make sense that you participate in the online discussion for World Engineering day.

To really understand the impact of social media statistics watch this informative video.

At ProfileTree, we’ll help you reach the most appropriate audiences on the most effective social media channels. Get in touch today to see how we can help.

Is when you connect with a social media personality to promote your business. They should have a decent following, a similar target audience and be relevant to your brand. Many businesses have found success in using this model, think of the fitness influencers that advertise gym gear on their channels or the beauty influencers that advertise make-up products.

You can arrange sponsored marketing where you pay for the product to be spoken about positively and regularly, or you could send a complimentary product/service in the hopes of gaining an organic review. The problem with the latter though, is that you also open your brand up to negative reviews from said influencers.

Email Marketing is a strategy used to engage with existing subscribers to your mailing list, it may also encourage a call to action and create returning customers/clients. You can personalise your email marketing content, or create a fear of missing out e.g.) This sale ends on Monday. An important thing to remember with email marketing though, is that you don’t want to appear as spam. If you send too many emails you risk annoying potential customers/clients and fading into the background of the many mailing lists you need to unsubscribe from.

Push Notifications and SMS is an increasingly popular trend among businesses in an attempt to cut through the noise of social media and contact the customer/client directly. If your business has an app you can enable push notifications to spread updates about your brand. This also works with SMS texting, but again both methods may appear like spam if they are not coordinated correctly.