Digital Marketing Agencies

When attempting to compete in the online marketplace, it’s easy to squander resources on digital marketing methods that you think will work for your business, this might be paying for ad space or investing time and energy into creating content that is unsuitable for your target audience.

With a digital marketing agency, they will only recommend digital marketing methods that are of benefit to your business. They will explain why these methods offer the most Return On Investment and steer you away from digital marketing methods that might sound tempting, but offer little to no profitability for your specific business.

When embarking on a digital marketing strategy, it can be difficult to evaluate where your business currently stands. There is so much to consider, and basing your position on how many likes your previous facebook post received, isn’t always the best way for evaluating your current performance. 

A digital marketing agency will perform an audit on your website, social media channels and content platforms, using a range of analytical tools that will provide in depth information and useful data points.

At ProfileTree, we use website analysis tools like Semrush and Google Analytics in order to collect important data points about your website’s performance, the information we collect includes:

• Average ranking of a website
• Amount of website traffic
• How much of that traffic is converted into actual sales
• Number of impressions
• Checking if URLs are live
• What keywords your website is ranking for

Gathering information and performing a thorough website analysis is a very important step before embarking on a digital marketing strategy, it provides a starting point to measure the impact of digital marketing tactics on your website’s performance.

At ProfileTree, we also collect data on your social media channels, identifying which platforms you are performing in and which platforms require a little more attention and development. This also helps you identify which social media platforms are best for your business.

We use tools such as Facebook Insights and Instagram Insights in order to collect important information, including:

• Amount of followers/subscribers
• The average number of impressions
• Engagement statistics
• Audience demographics
• Identifying the type of content your audience values
• The best day/time of day to post content

The data provided by Instagram and Facebook marketing insights is so important to know before implementing a digital marketing strategy, otherwise, how would you know if your strategy has been successful in increasing brand awareness and leading to more sales?

Another part of analysing your digital performance, is to perform a competitive analysis for digital marketing and consider how you are performing in relation to your competitors. This helps your business identify opportunities for growth and it ensures that you are aware of any potential issues that your competitors have already fallen victim to.

With a competitive analysis, you can also view what your shared target audience appreciates, by reading through their reviews and identifying areas that customers are placing value in. A thorough competitive analysis helps you establish who your direct  competitors are and highlight indirect competitors that you need to be aware of.

Another major benefit of hiring a digital marketing agency is that they have a range of specialist skills at their disposal. From video creators to content writers and website developers, you don’t have to invest your own time in learning these specialist skills. A digital marketing agency will have that expertise at hand and the knowledge of how to use it towards your digital marketing strategy.

It is also important to note though, that some digital marketing agencies only specialise in a select amount of skills, i.e.) website design or copywriting, at ProfileTree though, we are a full service marketing agency. This means that we have a team of talented individuals who specialise in a range of digital marketing methods, enabling us to conduct a multi-thronged approach for a digital marketing strategy, benefitting your business in several areas, not just one.

Initially, a digital marketing agency will help your business by developing a digital marketing strategy. In this process, they will perform a digital marketing analysis, identifying areas that your business is performing in and suggesting opportunities that should be explored for further online growth. Following a devised digital marketing plan, a digital marketing agency will execute it using strategic marketing tactics in order to achieve your business goals.

Digital advertising is a marketing tactic that many digital marketing agencies recommend. Although it’s not just enough to pay for a couple of boosted posts in the hopes that it will contribute to a successful strategy. Digital advertising requires lots of time and forethought before purchasing ad space, at ProfileTree we will help you identify the most profitable means of digital advertising, helping you understand the different benefits between CPC advertising, Google ads or Facebook ads.

Nearly 5 billion people use some form of social media, it occupies a humongous part of how people consume content on the internet and it should absolutely be included as part of a digital / social media marketing strategy. It’s also important for digital marketing agencies to remain aware of social media trends, as this will influence the success of their marketing attempts. 

There is almost an expectation now for businesses to have at least one social media account in order to update, inform and engage with their customers. At ProfileTree, we will help your business effectively manage social media accounts, identify what type of content  your audiences want to engage with and create a content calendar to ensure that you are expanding your brand awareness on social media.

At ProfileTree, we share our expertise with our clients because we are invested in their business and want to see them do well even after their services have ended with us. That’s why we provide tailored digital training sessions, where we train clients in digital marketing methods that are relevant and useful for their business growth.

Depending on what your business goals are, we offer training in:

• E-commerce
• Social media
• SEO
• Email marketing
• CRO
• PPC
• Google Analytics
• Website management
• And loads more!

Any business that is attempting to expand into the digital marketing sphere will need some form of digital training in order to ensure that they have the skills to occupy a digital space for their business. Our digital training sessions are geared towards real success and tailored for your business needs.

In order to complement and enable the success of a digital marketing strategy, content marketing is needed in order to engage and inspire audiences to interact with your brand. Content can come in the form of blog posts, articles, videos or interactive content – luckily at ProfileTree, we specialise in creating all types of content.

The importance of video marketing shouldn’t be undermined, as it accounts for over 80% of the content that is consumed online, so it makes sense that this type of content should be pursued for a successful digital marketing strategy.

At ProfileTree, we have an incredibly talented team of videographers, animators and editors, all perfectly capable of creating video content that engages audiences and promotes your brand. We can also help you create video content going forward, ensuring that you feel confident to produce video content regularly, in order to remain present and seen in the online space.

Content writing is another expert service that digital marketing agencies provide. Content writing can include everything from website content, to blog posts and product descriptions. The important thing is that it is written to appeal to audiences’ interests, in line with Google algorithms and using SEO practices.

At ProfileTree, our team of content writers can help you connect with audiences in a way that is meaningful and relevant to them. We create content for sales enablement and help you avoid common content marketing mistakes.

Many digital marketing agencies only specialise in one aspect of digital marketing, however at ProfileTree, we believe the websites are the cornerstone of your digital presence. Websites should be expertly designed and developed, it’s the place where you want customers to be redirected to, encouraging them to engage with your brand and complete an embedded call to action.

A website strategy should come part in parcel to your overall digital marketing strategy. Without a proper website design and website development, businesses are at risk of damaging their online reputation, no matter how strong their efforts of a digital marketing strategy are.

It’s important to know what KPIs a digital marketing agency is going to use in order to track the impact of its digital marketing strategy. They should have a sound knowledge of the relevant metrics and analytical tools and be able to use them in such a way that benefits your business.

Search engine algorithms are constantly changing and updating in order to provide audiences with more relevant content. Ensure that you select an agency that recognises the importance of keeping up to date with these algorithm changes.

On a similar note to algorithm changes, digital marketing agencies should also remain aware of current digital marketing trends, uncovering answers to what type of content is being consumed, and who is consuming the content, etc.

Another important question to ask a potential digital marketing agency is if they have any experience working with your industry or with a similar business? This will help you gauge whether or not they are a suitable fit and indicate the kind of digital marketing services that they can provide you with.

As we have mentioned before, different marketing agencies specialise in different types of marketing content. Ask your agency what they specialise in and see if it is suitable for your business goals.

On a similar note, different agencies will pursue different digital marketing channels, it’s important to know which channels your agency will seek to pursue as you can evaluate whether or not it’s something you want to also pursue.