The Client
TCB Group is an international logistics and freight company. They have a long-standing history of delivering unparalleled logistics services and they have spent years establishing their network across different global locations.
This expertise, alongside their global base, has positioned them as a trusted partner for logistics and transportation services. Our job was to ensure that they had a centralised online presence that could welcome a global audience and simplify the complex nature of transporting goods.
The Objectives
TCB Group and their commitment to providing seamless, efficient, and innovative logistics solutions was evident. Our challenge was to translate this dedication, professionalism and expertise into a website design that resonated with their audience.
The objective of this logistics website design was as follows;
- Design and simple and intuitive website for a global audience
- Ensure consistent TCB Group branding
- Optimise the website for SEO
These objectives underpinned the logistics website design strategy for TCB Group. With this three-pronged approach, we were able to enhance their online presence and ensure that they had a website that could keep pace with their operations.
Connecting Global Offices with Sleek Logistics Website Design
TCB Group is a trusted logistics and freight company with a global footprint that’s deeply rooted in Belfast and extends to bustling hubs in Dublin and Singapore. With such a diverse geographical presence, it was essential for them to have a website that could seamlessly connect these locations.
Their clients, partners, and stakeholders needed a unified platform where they could access information, services, and support irrespective of the office they were liaising with. Our challenge was to design a website that not only highlighted their global reach but also ensured that users felt a consistent brand experience, whether they were interacting with the Belfast headquarters or the global offices in Dublin and Singapore.
Dedicated web pages
To do this, we ensured that the website design had dedicated pages for each location. The TCB website was now able to clearly communicate where they provided logistics services and they could now direct customers to their desired location. A simple and intuitive layout like this ensures a more pleasant user experience, which is essential in logistics website design.
Visualised map
In order to further highlight the reach of TCB Group, we also embedded a map feature which pinned the location of each global office. This feature ensured that visitors could quickly visualise the journey and acknowledge how central TCB Group would be to its successful transportation.
We recognized that TCB Group’s clients, ranging from small businesses to large corporations, needed quick and easy access to essential information. Visual aids such as these provide this service and are extremely important in transport and logistics website design.
Case studies
The case studies section provided another feature that would help reinforce TCB Group’s status as a leading global logistics and transport provider. This unique content would also encourage their website visitors to stick around their website for longer improving SEO performance and enhancing the user experience.
Including a case studies section like this is generally good practice for logistics website design. It allows businesses such as TCB Group to offer industry insights into their logistics practices and how they provide expert customer service along the way, building credibility and trust in their brand.
Ensure consistent TCB Group branding
Ensuring consistent TCB Group branding was essential in the logistics website build. This would help bring together all of the different services that they provided and ensure that their global reach was underpinned by a consistent TCB Group brand that customers could quickly recognise.
Consistent colour theme
The branded colours of TCB Group are red, yellow and blue, we embedded this colour theme within the entire website build, using it to reinforce the brand identity and help customers navigate the site.
Branded Graphics
Another aspect of our web design approach was to create branded graphics that would reinforce TCB Group’s brand identity, professionality and credibility. These were peppered throughout the website, helping potential clients visualise the transport method that TCB Group could provide.
Our team of designers created a full collection of branded graphics for the TCB Group. This visualised their brand identity and contributed towards helping their website stand out from competitors.
SEO-Optimised for Visibility
In order to ensure that the TCB Group could be seen by targeted audiences, we embedded SEO tactics throughout the entire logistics website design. This would help bring in more traffic and push their website further up on search engine results.
Fast Loading Times
Our team of web developers optimised the images, content and website coding for faster loading times. This ensured that the website was fully functional, creating a user-friendly experience and reducing the bounce rate – which is a crucial factor in SEO performance.
Quality Backlinks
We also worked on building quality backlinks to the site, further boosting its search engine ranking and domain authority. This helped to position TCB Group as knowledge experts within the logistics and transportation sector.
Keyword Integration
After thorough research, we integrated relevant keywords throughout the site, ensuring organic visibility for optimum results. The case studies section provided a great opportunity to capitalise on this tactic and offer a channel for continued SEO practices going forward.
Massive thanks to the team at Profile Tree for all their hardwork. Nothing was ever any trouble for them and we are absolutely delighted with the final product they delivered to TCB Group. On behalf of the TCB Group team big thanks to Profile Tree for everything. Absolute pleasure to work with and I couldn’t recommend them highly enough.
Joel Woods (TCB Group)
The Result
The revamped TCB Group website not only captured the essence of their brand but it also provided an enhanced user experience. With a surge in organic traffic, increased engagement rates, and positive feedback from clients, TCB Group’s online presence now mirrors their industry excellence.
In the world of transport and logistics, where efficiency and reliability are paramount, we’re proud to have played a part in making TCB Group stand out online. Whether you’re in the logistics sector or any other industry, remember that your website is often the first impression you make, so make it count!
Check Out More Case Studies
If you would like to see more about our website design approach, be sure to check out the following: Community Charity Marketing Project | Consultant Web Design Project | Website Design for Membership Platform | Website Design Project For Gin Distillery | Website Build for LGBT Ireland | Tourism Marketing for Crumlin Road Gaol | App Design for Gig Crafter.
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