Rahma Ali // 18th February 2024
Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on. There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing […]
ProfileTree // 29th February 2024
Blockchain helps advertisers select the right publishers, quantify the results of an advertising campaign, helps build trust, and prevent fraud. (Image Credit: Bernardon)
ProfileTree // 4th March 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
ProfileTree // 4th March 2024
Google My Business allows business owners to claim a spot on the list which provides the searcher with information such as the address, ratings and opening hours. Credit: ProfileTree.com
ProfileTree // 15th February 2024
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
ProfileTree // 15th February 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]
ProfileTree // 15th February 2024
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]
ProfileTree // 15th February 2024
Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]
ProfileTree // 15th February 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin. There are two ways that […]
ProfileTree // 21st February 2024
Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]
Maha Yassin // 14th February 2024
Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]
ProfileTree // 13th February 2024
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
Noha Basiony // 13th February 2024
In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement. This article […]
ProfileTree // 13th February 2024
What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]
Eman Sameh // 14th February 2024
In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]
Panseih Gharib // 13th February 2024
Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs. This article offers a valuable solution: a curated selection of free market research tools available to all. From leveraging search trends to exploring social media data, these powerful resources equip business experts with the […]
Marwa Alaa // 10th February 2024
Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]
Panseih Gharib // 21st February 2024
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]
ProfileTree // 7th February 2024
UX design has been gaining popularity in recent years. You may have heard about the job, but aren’t sure how to get started. Don’t worry! We will give you a step-by-step guide on how to enter the field of UX design in this article. Choose your Ideal Education Path In order to become a UX […]
ProfileTree // 11th February 2024
Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]
ProfileTree // 7th February 2024
User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]
ProfileTree // 7th February 2024
What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]
ProfileTree // 7th February 2024
For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]
ProfileTree // 7th February 2024
most of your first-visit traffic normally comes from SEM, while other channels like social or email begin to drive traffic once users are already aware of your brand. (Image Credit: Moximetrics)
ProfileTree // 11th February 2024
Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]
ProfileTree // 5th March 2024
As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]
ProfileTree // 5th March 2024
TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]
Nuala Davies // 7th February 2024
Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
ProfileTree // 6th February 2024
Despite being introduced over a decade ago to users, voice search is still an impactful part of every marketing strategy. Voice search has seen incredible growth and development over the years. With machine learning algorithms, you can now optimise your site for voice search with relative ease. Data from search engines has also encouraged the […]
ProfileTree // 6th February 2024
Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business. First of all, the brand is the first thing a customer notice when choosing a product. This means that a well-established brand is much more […]
ProfileTree // 19th February 2024
Unlocking Organic Growth in 2024 – Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today’s digital landscape, where competition is fierce and attention spans are short, having a strong SEO strategy isn’t just an option, it’s a necessity for businesses of all […]
ProfileTree // 6th February 2024
AirPOS help their clients to grow. Image credit: AirPOS
ProfileTree // 6th February 2024
LocalFalcon is a popular and effective local SEO tool. Image credit: LocalFalcon
ProfileTree // 7th February 2024
Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy. Social media platforms are a great way of showing ephemeral content as they are used […]
ProfileTree // 5th February 2024
What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]
