Content Marketing Agencies

A Content Marketing Agency will run a full diagnostics of your business’s current performance in the online market and a local SEO audit. They will collect relevant data and analyse areas for improvement, leading to a sound rationale for creating content that will drive performance and help your business to compete online.

The diagnostics will include collecting data in the following areas:

• How many visitors per month does your website receive? 
• How many of those visitors are converted into sales?
• What position is your website currently ranking at? 
• What social media channels have you established? 
• How many followers do you have on those social media channels? 
• What’s the engagement like on social media?
• What kind of content do you currently have and how has that content been received? 

Collecting these data points will help create a content marketing strategy and it will also provide a starting point for measuring growth following a content marketing strategy.  At ProfileTree, we make smart decisions that are data driven, giving your business the best possible chance for online success.

A Content Marketing Agency will also help define your audience for content marketing, establishing what your business needs in relation to your target audience, their demographics and how they interact with different types of media and content.

Take for example social media trends, men tend to use Facebook much more often than women, whilst females are the dominant users on Instagram. This data influences the type of content that will be created, i.e.) if your business appeals to women then it may make logical sense to explore more image-based content or short reels that can be promoted on Instagram.

Of course, this data is generalised to a global context, but the same can be done on a local scale. Collecting this data about your target audience and local content marketing trends is extremely useful for deciding on which type of content to create, and how it will resonate with your target audience.

The content that is going to be created will depend on what your business goals are. At ProfileTree, we take your business goals into consideration and then create content that supports the achievement of those goals.

For example, if you are seeking to promote brand awareness, then a video giving an overview of your brand, with lots of energy and excitement may be beneficial, but if you’re seeking to promote the launch of a new product, then a more specialist video, with lots of detailed still shots and updated website content might be the best choice.

A content marketing strategy should align with your organisational goals, support a strategic plan and help your business get to where it needs to be. There are many benefits to your business for content marketing and at ProfileTree, we help you identify the content that needs to be created, and then we create it for you.

Did you know that video content accounts for over 80% of all internet traffic? Video content is so important for content marketing and it has the greatest potential for helping your business to dominate the online sphere – it’s one of the most profitable types of content that you can invest your time and resources into.

At ProfileTree, our team of talented videographers and editors can create truly stunning and unique videos that best represent your brand and target your business goals. Depending on what you want to achieve in your business, we will create video content that aligns with that goal.

Animation style videos are great for explaining complex concepts, communicating with a younger audience or simply injecting a bit of fun personality to your brand. At ProfileTree, we can create a unique and bespoke animation video, using characters that have been created solely to represent your brand.

Documentary-style videos are great for showing audiences the consumer’s journey, they are particularly useful for businesses that offer something on a personal level, i.e.) charities, solicitors, medical care, etc.

Documentary-style videos can follow a narrative journey, beginning at the consumer’s initial issue and then progressing onto how your business provided support or assistance. They lend credibility and increase the sense of authenticity of your business.

There is an increasing trend, particularly on social media platforms like TikTok, that involves creating a video that shows the whole product-making journey – really it’s just a shorter version of the TV show, “How it’s Made”.

Audiences are invested in the product-making journey, they want to see the process and place value in this type of content. There has even been a rise in customers making a specific request to see their order being packed and processed, it creates a kind of digital value that consumers are actively seeking.

Events require a lot of time, energy and forethought into organising them – and it’s all over within a day. However, with an event-style video, all of your hard work can become immortalised, creating a piece of content that will lend itself to future brand promotion.

Event videos are a great method for showcasing your business activities, and nothing quite says that you’re a successful business, like a well-executed event. Our team of videographers can capture the energy and spirit of your day and then create a video that encapsulates that – showing stakeholders, competitors and customers, your successful event that went off without a hitch.

At ProfileTree, we can capture images that best represent your brand, your team and your products/services. With high-spec images, you can reuse them for promotional content, website design and even in social media posts. They are highly diverse pieces of content, and worth investing in.

Infographics are great for highlighting key statistics, and shocking figures or for explaining complex solutions. They quickly communicate important information and use an illustrative style to grasp the audience’s attention.

If your business supplies products, then you need to invest in high-quality images that best represent the product. If a product image is poorly shot, blurred, not in focus, etc, then it will only disappoint the audience, failing to raise their expectations and causing audiences to lose faith in your product.

High-quality product images can be shared on a variety of platforms, they can remain on your website as part of product descriptions or they can be used to promote certain products on social media posts or in blog articles.

“Meet the team” images are a great way to promote an interpersonal connection with your audience. They are worth investing in, especially if your business provides a face-to-face service. “Meet the team” images provide a human face to the brand and visually communicate feelings of trustworthiness, honesty and authenticity.

If your business provides a service that offers “before and after results”, i.e.) power hosing, aesthetic treatments, beauty services, etc, then it’s important to provide audiences with evidence of your work.

Businesses can say what they want to in text, but trying to lie in images is a little more difficult and it’s not as simple as throwing a filter on the top of an image. Audiences nowadays are more clever than that, they are spotting filters and associating them with dishonesty and a lack of integrity regarding a business.

At ProfileTree, we can create authentic, realistic and credible shots of before and after results. We highlight your expertise in the best possible way and create content that will be valued by your target audience.

At ProfileTree, we have a team of dedicated and talented content writers who are also SEO professionals. We specialise in understanding your brand’s tone and creating written content that expresses that. With our expertly drafted written content, you can communicate with audiences in such a way that is highly articulated and well-written.

Content Marketing; Are You Writing for Your Ideal Customers?

At ProfileTree, we help businesses write content for their websites that best explain what they do and why they are different from their competitors. We also embed SEO practises into this website design, meaning that if someone searches for a service/product that your business provides, then Google will hopefully show your business as a potential search engine result.

A website is like the online home of your store, you want to provide as much information as possible and ensure that your content is providing answers to your audience’s queries. The more helpful information that your website provides, the more audiences will return to it as a resource of information, increasing the credibility, authenticity and overall ranking of your website.

At ProfileTree, we also provide blog writing services, which can help drive revenue for your business. Our team of content writers can write a blog on behalf of your business, ensuring that it’s geared towards certain keywords that are relevant to what audiences are searching for, e.g.) A shampoo and conditioner company might write a blog titled, “10 tips for looking after your hair.”

This increases the reputation of the brand as industry expert and it provides a subtle avenue for your business to introduce itself to target audiences. Blog content is great for promoting your brand to audiences in a way that is useful and meaningful to them.

We guide our clients through understanding and using SEO software such as Keywords Everywhere, Semrush and Google SEO Assistant. These resources help identify queries that people are searching for, which influences the type of content that businesses will want to create.

In our digital SEO training sessions, clients will feel capable of using this software going forward for generating ideas on the types of content that they are going to create. We also train clients of SEO basics, what Google is looking for, how long your content should be etc., with SEO skills in your back pocket, you’ll be sure to gain that competitive edge.

As part of our digital training services, we also provide clients with advice on the most profitable types of content that they should pursue. For example, whilst TikTok content might seem like the new must-have content for business, it’s not always the most profitable. The majority of TikTok users are of the Gen Z generation, so unless your business is trying to appeal to that demographic, then it’s only a waste in potential resources, time and funds.

In our digital training sessions, we will advise you on the most profitable forms of content marketing for sales enablement, ensuring that you are targeting areas with the largest potential for growth.

In our digital training, we will also explain the importance of creating and sticking to, a content calendar. In order for your business to be seen by your target audience, you must be uploading regular content, so as to not lose momentum in the online sphere.

In our digital training sessions, we will help you develop a content calendar, ensuring that you leave the session with a plan in place and a commitment to yourself and your business’s digital objectives.