Conversion Rate Optimisation for our Environmental Safety Solutions Website

User Experience Enhancement

Our primary focus was to improve the website’s user experience. We aimed to make it easier for visitors to navigate through the site and find exactly what they were looking for. This involved a complete redesign that not only modernised the look of the site but also made it more intuitive and user-friendly.

This is especially important when designing a website that is based on technical products/services. It needs to explain what they do in an easy-to-understand way. If the site is too difficult to navigate through, or if the information is crammed in, it will only serve to reduce the user experience and negatively affect the site’s performance.

SEO Optimisation

We strategically optimised the Enviro FWA website for enhanced SEO performance, some of the things we did include; 

• The correct use of tags (meta tags on images, tags on titles).
• Setting up internal links properly.
• On-page SEO elements.
• Faster loading speeds.

The technical tweaks ensured that we could enhance the SEO performance, leading to more website visits and ultimately, enhanced conversion rate optimisation. As an SEO agency, we are able to combine sleek website design with strategic SEO practices that deliver real results. 

Blog Page Enhancements

Another aspect of our SEO approach was to enhance the blog posts on Enviro’s website. This would ensure that the blogs could rank higher and that they could encourage the reader to take action, with strategically placed calls to action. 

Each blog post is now linked to a contact page, ensuring that potential clients can effortlessly reach out to Viro for more information. This type of SEO blog also sets an example for Enviro, ensuring that they know how to structure content going forward. 

Crafting a Service Product Page

To further assist Enviro in showcasing its services, we developed a single service product page. This clean and organised layout allowed potential customers to easily understand and access Enviro’s diverse offerings. We also included a strategically placed contact button to encourage inquiries, moving visitors closer to becoming customers.

The Homepage Transformation

The homepage is often a visitor’s first impression of a company, so when it came to Enviro FWA, we gave it a significant facelift:

• We introduced a new, vibrant header that immediately grabs attention.
• A clear and compelling call to action was added, guiding visitors towards a specific goal.
• Integrated social media links, making it easy for visitors to connect with Enviro FWA on various platforms.

This homepage transformation was a crucial step in enhancing the online presence of Enviro FWA. With a welcoming homepage, visitors were encouraged to stick around for longer, explore their services and ultimately, increase conversion rate optimisation.