Vibrant Colour Scheme

We incorporated the festival’s key colours into the website design – purple, green, and blue. This strengthened their brand identity and created a vibrant and inviting visual experience for online visitors.

Strategic Call to Actions

We strategically placed call-to-action buttons throughout the site. The “Buy Tickets” button was especially important, given the year-round events that Féile hosts, including the Fela and Maza Festival in summer and various autumn festivals. This would prompt audiences to take action and get involved in many aspects of the local community festival. 

Event Showcase

A dedicated section of the website highlights current events that are happening, ensuring that visitors can easily find and attend Féile festivals throughout the year. This would help encourage participation and uptake in local events. 

Video Integration

At the client’s request, we also made video content a focal point of the website, which is a strategic move in engaging visitors and sharing the energy that the Féile brings every year. We embedded a dedicated video for each year of the Féile, as well as additional videos about the history, culture and significance of the community-based festival. 

FéileTV

To further emphasize the importance of video content, we also included a link to Féile TV, which redirects visitors to the client’s YouTube channel where they can view videos of past festivals and activities. This promotes the legacy of the Féile, cementing it as a valued community event that attendees look forward to each year. 

Easy Navigation

The website is designed for ease of use, with clear content about when the Féile festival is happening and easy links to learn more about the festival and upcoming events, this feature was particularly important, especially during festival season. Easy and simple navigation was a major focus throughout the build and something we ensured was evident within every page of the site. 

Additional Features

We also added a gallery section for visitors to explore images from previous festivals and a “Visit West Belfast” section as it is the home of the annual event. We ensured that the website would become a hub of information, encouraging visitors to stick around for longer and ultimately enhancing the SEO performance of the site. 

Social Media Integration

Recognising the client’s active social media presence, we also integrated a live social media feed into the website, in addition to the standard social media icons. Again this was included to generate excitement, encourage discussion and promote the range of activities on offer. 

It’s been a success

Since its initial launch as an educational platform, Learning Mole has only gone from strength to strength in developing its digital presence and outreach. Check out some of the amazing statistics below!

• Around 30k monthly visits to the website.
• Top page of Google video results for ‘kids coding’ and ‘coding for kids’. 
• Top page of Google video results finance for kids.
• 43k subscribers on YouTube.
• Some videos on Youtube received 1 million plus views.
• Over 9 million views on the YouTube channel to date – which is around 150,000 views per month. 
• 4000 – 5000 watched hours per month on Youtube. 

Given these statistics, it’s not hard to imagine how valuable this educational resource is for teachers, students and parents/guardians. It is a form of active learning video content, and much more engaging than standard videos that just provide repetitive educational information.

Goals for the future 

The future of Learning Mole is set to reach more children and students in NI and further afield, providing an avenue for online resources that will teach education in a fun and interactive way. 

The future goals for Learning Mole, include; 

• Create content for GCSE and A-Level students.
• Continue to grow the channel. 
• Secure more tenders and patents.
• Work with educational organisations to deliver learning. 

As Learning Mole continues to be a valued resource in education, we expect to see the channel grow from its infancy into full maturity. Be sure to keep your eyes peeled and watch this space!

180+ Keywords  

The results of this SEO for hotels marketing tactic yielded several benefits, they now rank for over 180+ keywords with specific targeted phrases such as;

• Downpatrick Hotel
• Bars in Downpatrick
• Food in Downpatrick
• Hotels in Downpatrick
• Restaurants in Downpatrick

This helped Denvir’s Coaching Inn position itself as a social, vibrant hub, targeting both locals who are looking for somewhere to eat and socialise and potential tourists who are searching for accommodation in Downpatrick. 

Providing Clarity

Another strategic SEO tactic for this strategically tailored hotel marketing strategy was to ensure that both search engines and potential website visitors knew what Denvir’s Coaching Inn was offering. 

The actual phrase ‘Coaching Inn’ isn’t a popularly searched term, the image below indicates the search data for both key phrases. Our marketing tactics are always data-driven and so we needed to strike the perfect balance between the business’ name and providing clarity on what they were actually offering.

SEO Terms 

Performing this type of research beforehand allows us to write SEO content that will actually attract website visitors, ensuring that people know who you are and what it is that your business provides. We ensured that the website referred to the fact that Denvir’s is a Downpatrick hotel and a popular location in Downpatrick for food and drinks.

USP and SEO

Whilst much of the SEO tactics used were influenced by SEO keywords, we also ensured that Denvir’s USPs and brand personality came through in the content. We emphasised the fact that Denvir’s is the oldest surviving coaching inn in Ireland and a Grade A-listed building, effectively communicating the hotel’s unique brand of a historical accommodation that embodies authentic Irish charm and hospitality.

User Experience Enhancement

Our primary focus was to improve the website’s user experience. We aimed to make it easier for visitors to navigate through the site and find exactly what they were looking for. This involved a complete redesign that not only modernised the look of the site but also made it more intuitive and user-friendly.

This is especially important when designing a website that is based on technical products/services. It needs to explain what they do in an easy-to-understand way. If the site is too difficult to navigate through, or if the information is crammed in, it will only serve to reduce the user experience and negatively affect the site’s performance.

SEO Optimisation

We strategically optimised the Enviro FWA website for enhanced SEO performance, some of the things we did include; 

• The correct use of tags (meta tags on images, tags on titles).
• Setting up internal links properly.
• On-page SEO elements.
• Faster loading speeds.

The technical tweaks ensured that we could enhance the SEO performance, leading to more website visits and ultimately, enhanced conversion rate optimisation. As an SEO agency, we are able to combine sleek website design with strategic SEO practices that deliver real results. 

Blog Page Enhancements

Another aspect of our SEO approach was to enhance the blog posts on Enviro’s website. This would ensure that the blogs could rank higher and that they could encourage the reader to take action, with strategically placed calls to action. 

Each blog post is now linked to a contact page, ensuring that potential clients can effortlessly reach out to Viro for more information. This type of SEO blog also sets an example for Enviro, ensuring that they know how to structure content going forward. 

Crafting a Service Product Page

To further assist Enviro in showcasing its services, we developed a single service product page. This clean and organised layout allowed potential customers to easily understand and access Enviro’s diverse offerings. We also included a strategically placed contact button to encourage inquiries, moving visitors closer to becoming customers.

The Homepage Transformation

The homepage is often a visitor’s first impression of a company, so when it came to Enviro FWA, we gave it a significant facelift:

• We introduced a new, vibrant header that immediately grabs attention.
• A clear and compelling call to action was added, guiding visitors towards a specific goal.
• Integrated social media links, making it easy for visitors to connect with Enviro FWA on various platforms.

This homepage transformation was a crucial step in enhancing the online presence of Enviro FWA. With a welcoming homepage, visitors were encouraged to stick around for longer, explore their services and ultimately, increase conversion rate optimisation.

Minification of code

Minification of code refers to the process of removing all unnecessary characters from the source code of web files without changing their functionality. This is done to reduce the size of the code, which in turn reduces the time it takes to download and load a website.

Image compression

Image compression refers to the process of reducing the file size of an image, either by eliminating unnecessary data from the image file or by using algorithms that efficiently encode the image data. The main goal of image compression is to represent an image using the least amount of data while maintaining an acceptable level of quality.

Added Internal Links

Internal linking was implemented throughout the website, this provided several benefits to the website’s performance including;

• Enhanced User Experience
• Increased Page Authority
• Information Hierarchy Structure
• Improved Crawling and Indexing
• More strategic Keyword Targeting
• Decreased Bounce Rate
• Prolonged Engagement:

Internal linking is a critical component of website design and content strategy, playing a crucial role in enhancing user experience, site structure, and SEO efforts.

Optimised meta titles and alt tags 

Optimising meta titles and alt tags plays a crucial role in improving a website’s visibility, usability, and SEO performance. A meta title is one of the most significant on-page SEO factors whilst alt tags provide context and information about the image, helping search engines understand and index it. 

Improved Page Headings

We also improved all of the page headings and ensured that they provided clearly structured content that both search engine algorithms and readers could quickly understand. This process establishes a hierarchy of information and helps readers understand the organisation of the content and the relationships between different sections.

Through this technical website optimization we were able to deliver a high-performing and sleek website redesign to our client’s at ProCoffee. The GT Metrix A Score is proof of this optimization and evidence of our technical skill and ability.  

Regular reviews of SEO performance 

This comprehensive approach to improving the SEO was underpinned by a commitment to continual improvement. Regular reviews were conducted to gauge traffic influx and assess the tangible benefits of the content strategy, ensuring ProCoffee always remained a step ahead in the digital landscape.

248 Keywords

The results showed an impressive jump in the website’s SEO performance and in just 6 months, ProCoffee was now ranking for 248 keywords, generating a steady amount of traffic and most importantly, attracting the right kind of audiences – those who were interested in protein based coffee and the added vitamins and nutrients that their product provides.

A combined approach for enhancing the GTMetrix Score and SEO

While the content strategy played a pivotal role in boosting ProCoffee and its SEO, it was the technical optimization of their website that laid the foundation for this success. It’s essential to underscore that initiating the technical work was not just a one-off task; it was the bedrock upon which all subsequent strategies were built. 

However, establishing this foundation was only the beginning. To ensure sustained website health and performance, regular content updates and optimization became integral. By meticulously combining both these aspects – rigorous technical refinement and continual content enrichment – we ensured that ProCoffee was able to achieve and maintain an optimised digital presence and stand out in an ever-evolving digital marketplace.

New Employee Onboarding

New recruits could track how far they’ve progressed in their training, ensuring a smooth induction process and preparing them with the relevant training and knowledge to support their new roles.

Inspections

For compliance checks and inspections, Batching Concrete Systems could now effortlessly show evidence that employees had undergone the necessary training. They could also track when it was time for employees to refresh their training, ensuring that they could uphold a consistent standard.

Simple user interface

Another success of integrating this LMS is that we could maintain an easy-to-use interface. The simplicity of this feature ensured that both learners and course supervisors could easily interact with the platform, access relevant information and create a suitable learning environment.

Filtered results

Given the size of Concrete Batching Solutions, we recognised that they had many departments that worked together in order to maintain the business. This meant that the LMS had to reflect the many different departments and categorise the learning accordingly. 

We ensured the LMS had different sections for finance, customer support, business development etc. Creating an organised space would give them greater control over training requirements and better management of the different departments.

Adherence to ISO Standards

One of the standout features of the LMS we developed for Concrete Batching Systems is its alignment with ISO standards. ISO, or the International Organization for Standardization, sets globally recognized standards for various industries, ensuring quality, safety, and efficiency. 

In the context of training and education, adhering to these standards is paramount. Our LMS not only facilitates the delivery of standardised training content but also provides robust tracking and reporting features. 

This ensured that Concrete Batching Systems could effortlessly demonstrate compliance during ISO inspections. By maintaining a digital record of every training module, test result, and user interaction, the LMS serves as a comprehensive evidence diary, showcasing the company’s commitment to international best practices and continuous improvement.

Updated Brand Identity 

One of the standout features of the new website is its refreshed brand identity. With an updated colour palette, logo and design, the site now resonates more with visitors, capturing their attention and encouraging them to delve deeper into the services.

Enhanced website design

The website design was fully optimised for search engines, ensuring that Dr. Seni remains visible and accessible to those seeking his expertise. The sleek user interface also helps boost SEO performance in terms of enhanced user experience.

In medical web design, it is essential to have a simple and uncomplicated website layout, especially when visitors are searching for medical information – it needs to communicate effectively, and not overwhelm the visitor with unnecessary information. 

Website design elements 

We also embedded strong call-to-action elements for visitors, encouraging them to arrange a consultation, because Dr. Seni offers such a personal service, there is only so much guidance we can provide on the website before the visitor needs to be assessed individually. 

We also included social media icons and a direct contact button, which helped reinforce the notion that potential clients can easily communicate with Dr. Seni and his team. We created a positive website experience with seamless navigation throughout the entire website design. 

Rich SEO content

We also created rich SEO content for the website, ensuring that we used strategic keywords for optimum visibility. The homepage is designed to be the gateway to Dr. Seni’s expertise, features a captivating hero banner, detailed information about Dr. Seni, an informational video, and a comprehensive list of his services. 

With client testimonials and additional insights about Dr. Seni visitors get a holistic view of what to expect when they choose him as their surgeon.

News/blog section

We also created a dedicated news/blog page, featuring long-form SEO content crafted by the ProfileTree team. This would help kickstart the SEO campaign and attract visitors to his newly launched website.

This also provided a launch pad for Dr. Seni to continue creating his own content, he now regularly updates the site with articles on his thoughts on industry topics, insights into his expertise, and all of the latest news regarding his business. 

A blog section is particularly beneficial for medical web design, it’s a way for audiences to find your business and connect your brand with offering industry expertise. If visitors value your content, search engines deem you to be a credible resource – so it’s a win-win all around.  

Gallery section

A dedicated gallery section is also particularly important in medical web design. It showcases results, sets expectations and highlights the expertise of Dr. Seni as the ideal surgeon. We ensured that the gallery section was well formatted and presented so that visitors could quickly scan his full portfolio of work. 

Testimonials 

We also showcased client testimonials throughout the website; on the Homepage and About page. This is essential in medical web design, it reassures potential patients and provides them with the essential information that they will be seeking. 

The Solution 

The solution wasn’t as simple as splitting the website into two separate domains, doing so would pose several challenges including; 

• Challenging the SEO of the existing domain.
• The individual cost of hosting two domains.
• Time and effort spent managing two domains

So we decided against a standalone website. Instead, we decided to build a ‘microsite’ within the existing BeyondHR website. This would ensure that everything was kept under one roof and that the SEO strategy remained strong with opportunities to pursue different sets of keywords within each site.

The Microsite Build

The microsite build still had everything that you would need from a standalone website – dedicated web pages, a different design, chatbot features, etc. We ensured that it was in keeping with the Beyond brand identity whilst establishing a separate persona that communicated a set of different services. 

Homepage

The homepage welcomes visitors to BeyondSafety, quickly establishing the business as a health and safety consultant. In order to extinguish between the two brands, we used separate colour themes; incorporating a green theme which is perfect for health and safety-related services.

Health and Safety Services

For simple and user-friendly navigation, we also built a separate services page. This type of website design ensures that visitors can quickly find the information they need, in addition to providing opportunities to capitalise on keywords from dedicated URLs.

Videos

As part of the client’s SEO strategy, we also sought to leverage Google’s video feature in search results. This dedicated video page would allow the client to rank for specific keywords through informational videos, providing an opportunity to push the BeyondSafety microsite up search engine results. 

Resources

We also wanted the BeyondSafety microsite to become a hub of information that would attract visitors for health and safety advice and guidance. This would contribute towards the domain authority for both BeyondHR and BeyondSafety and help establish the BeyondSafety brand as a credible expert within the field. 

Dedicated Client Portal 

We also created a client portal for Beyond HR’s clients to securely access and upload HR information. This would help protect their client’s data and ensure that they could securely receive sensitive documents.