Results

Increase in monthly visitors

Digital strategy for estate agents – what to consider? 

Designing and delivering a digital strategy for estate agents is absolutely necessary in this current digital age. There has been a major shift in how estate agents perform their services, instead of taking clients on property viewings that they have recommended, it is now the clients who are requesting to view particular properties. 

This is due to this exceptional growth of the online property market. Available properties are now at the fingertips of potential buyers and renters, they know what is out there and they know what they are looking for. As an estate agent, you need to be competing fiercely online by providing detailed information and quality content on the properties you have listed.  

Creating content for estate agents 

Due to the investment in property sales and rentals, the content needs to be incredibly high quality and expertly captured. Think about it, if you’re going to commit to a 30 year mortgage for that dream home, it had better be worth it, so why would you waste your time looking at a property that looks dreadful, tired or dated? 

We have said it before and we’ll say it again – content is king when it comes to delivering a successful digital strategy. This is particularly relevant for estate agents as they are selling a tangible product and most likely, they are selling one of the biggest purchases someone will make in their lifetime. 

Check out these types of content that are particularly useful for assisting estate agents with their digital strategy: 

Image content

Ever heard the saying a picture says a thousand words? Well this couldn’t be more true in the case of online estate agents. No matter how well you describe the property, the image is going to be the thing that piques your audience’s interests and increases the impact of your digital strategy. 

Images are the hook that has potential buyers and renters imagining themselves living there, how they would decorate it and who would stay where and in what room. Even if the property is dated and in need of a refurb, you still need to provide quality images in order to reel clients in. 

Because property sales and rentals are such a high purchase product, you really need to invest in taking some quality images. Images should be taken by a professional using a wide angle lens, in order to capture the scalability of the interior and exterior of the property. 

If you want your images to stand out from other estate agent competitors though, then it’s also worth looking into 360° images. These images provide a kind of virtual tour, where audiences can literally position themselves as standing in the middle of the room and looking around. 

Video content

Video is the most widely consumed form of media, it dominates social media platforms and has the potential to rank highly on search engine results. If you are seeking to deliver a successful digital strategy for your estate agent business, then video is most definitely a form of content that you want to explore and invest in. 

Video content allows for estate agents to promote properties in all of their glory. It communicates the size and scalability of a property and lends itself well to providing clients with a virtual tour before they undertake a physical viewing. 

What’s good about video content for estate agents, is that it almost provides a narrative for viewers, in that they can imagine themselves opening that front door, climbing those stairs and sitting out that back garden. It is the closest way possible of delivering a tour virtually to potential buyers and renters. 

Another advantage of video content for estate agents is that footage can be edited in post production, creating a bespoke piece of content that showcases the property in the best possible way. With transitions, music and a range of different angles, there is a real opportunity to create content that is impactful and able to generate audience interest. 

Blog content for estate agents 

Blogs are a great way for promoting certain areas that your estate agent business is selling properties in. They also have the ability to attract attention to your website or social media platform, which in turn increases your brand visibility and digital presence. 

10 blog ideas for estate agents 

1. Everything you need to know about buying a property.
2. What you should know before renting a property.
3. How to go about selling your property? 
4. How to apply for a mortgage?
5. How to fix minor repair issues as a homeowner?
6. How to start renting your property? 
7. Predictions of the property market in 2023. 
8. Places to eat in the local community.
9. Places to visit in the local community.
10. General house prices for these areas. 

Blogs give you the opportunity to be more personable with audiences and connect with them. They also offer an insight into what life is like in the local community or they can provide information in relation to property acquiring processes. Blogs are an ideal way to show off your expertise as a property agent and establish your brand as an industry expert in property management.  

Website design for estate agents 

The website is the digital home of your online estate agent activities, it’s the place clients will visit if they want to view properties, schedule a viewing or book an appointment with one of your estate agents. As a general rule of thumb, the website design for estate agents should have clearly defined web pages for commercial properties, residential sales or residential lettings. 

What to include on a property agent website

Property agent websites should be centred around the properties themselves, they are the main product and should have a dedicated space on the website to present them. However, there are some other things that you may wish to include on a property website including: 

• About us page

• Filters for residential sales / residential lettings / commercial lettings
• Details of property – space in m2, energy rating, facilities, etc 
• Location / postcode filters
• Blog page

A property agent website is an online space where you advertise properties to potential buyers and renters. The property aspect is the main focus and as such, content should be structured around that.

ProfileTree – experts in creating a digital strategy for estate agents

Here at ProfileTree, we have extensive experience in helping estate agents cultivate an online presence within the property market. If you would like to avail of our services, you can do so by getting in touch here.

Results

Visually appealing website

Digital marketing for healthcare industry 

It would be safe to say that nearly every industry in the world has become digitalised in some form, and the healthcare industry is no different. Patients are now expecting to be able to access health information and services conveniently and through accessible digital means. 

It has even become a trend to ‘google your symptoms’ as people’s first step with a health issue is to usually google it. If your business provides a healthcare service, then you need to be providing health information via your website and through your established digital presence. 
A digital marketing strategy for healthcare services will help you reach potential patients, spread your expertise and become a resource for health information. This all works to increase your brand’s credibility and authenticity, which is very important for healthcare professionals.

Digital marketing for healthcare using SEO 

SEO stands for Search Engine Optimization and it is the process of organically attracting visitors to your website by ranking highly in response to search engine queries. For example, if someone searched for ‘eye clinic belfast’ then the Cathedral Eye Clinic appears as the top result. 

SEO does not use paid advertising, instead it’s a process of constructing website content so that it provides clear and detailed information in response to user queries. Within the healthcare industry, there are lots of opportunities for creating relevant SEO content in response to health queries – as it’s one of the most frequently searched topics on Google. 

It’s also important to remember, that as a healthcare professional, it can be too easy to speak using jargon terms that are familiar with experts in the industry, but for the ordinary person who is seeking your services, they may not know the accurate terms for medical procedures or diagnosis. Within SEO, there is a focus on curating content in layman’s terms, equating with the same format and style of questions that are being searched on the likes of  Google, Yahoo or Bing. 

Digital marketing for healthcare using content creation

Although this may sound blunt, it is important to note that visitors to your healthcare website are not visiting your website for the goodness of their hearts, they are seeking information and assistance with their own healthcare issue. As such, the content marketing strategy for healthcare businesses needs to be patient centric. 

Some healthcare content that is worth creating includes: 

Patient testimonials 

Patient testimonials are one of the best ways to create successful content for your healthcare practice. Audiences will have a natural predisposition to believe that your words are biassed because it’s your business, but with patient testimonials, this issue can be avoided, which increases credibility and trust of your brand. 

Before and afters

If relevant, before and after images can lend credibility to your healthcare service. They are a visual representation of your expertise and communicate that you can offer real results for patient’s. Some healthcare services naturally lend themselves to this type of content i.e.) surgery results, dental corrections or skin rashes, irritations, burns etc. 

Documentary style content 

Documentary style content goes into a little more depth than patient testimonials, they follow the patient’s journey from the initial consultation phase right through to post-procedure results. Audiences can imagine themselves in this journey, experiencing the same feelings and struggles as the patient and becoming aware that there is a solution available to them.  

Video content for healthcare website 

Video content is the most consumed form of media online and audiences expect to see it no matter which industry they are exploring. Video content in the healthcare industry can cover anything from the businesses location, procedure process, state-of-the art technologies and even introductions to the healthcare staff. 

In an industry where bedside manner is so important, it makes sense to provide content that is a little more interpersonal and authentic.

Digital marketing agency for promoting healthcare business 

It can be particularly difficult for healthcare providers to promote their services, due to the  intangible nature of healthcare, i.e.) you can’t physically rub an ointment or give a patient medication in order to show them the effectiveness of your healthcare product/service. 

At ProfileTree, we understand this challenge and that’s why we provide a multi-thronged approach to digital marketing for healthcare. We are experts at using bespoke website design and clever content marketing methods. 

We have worked with a range of different healthcare providers in a variety of niche services. We know how to target potential patients and promote the healthcare industry in an authentic and credible way. If you would like to hear more about our services, you can do so by getting in touch here. 

Results

Organic digital growth

App Design – What to consider when designing an app?

Designing an app is a complex process and in order to reap the benefits of a successful one, it requires much planning, forethought and effort. There are some things that you should consider when designing an app, check out our tips for doing so. 

What is your app for? 

This may sound like a simple and basic question, but it is worth clearly stating what the purpose of your app is. It is often too easy to get caught up with additional features, which causes you to lose focus on what the main objective of your app is and how it will serve your business. 

If your app is for customers being able to order food conveniently, then stick to that, don’t start meddling in other features that are unnecessary or unrelated to your business. App design is about creating something useful and purposeful for your target audience.

How have your competitors designed their app? 

Researching your competitors’ apps will help give you an edge when designing your own. Aim to answer the following questions: 

• What apps have they launched? 
• How many downloads have their apps received? 
• What is the feedback like on their apps? 
• What do their apps look like?
• What app features do they have? 

Your competitors have gone through the initial trial and error phase, all of this information is extremely valuable and worth taking into consideration when designing your own app. In particular, take note of the feedback for their apps, as this will help you design a better and more competitive app. 

How should you launch your app?

Designing and launching an app is quite a big deal and it should definitely be promoted as part of your business’s growth. Some tactics for promoting the launch of your app include a countdown until it goes live or sneak previews of the app’s features in order to garner interest and engagement from your customers. 

How will you get users to download your app? 

Whilst your app might have the best design and user functionality, it will bring little to no investment in return if people don’t download it. You should actively seek to promote your app and encourage potential users to download it. 

Some example tactics for garnering interest in downloading your app includes: 

• 10% of their first order.
• First 100 app downloads will be entered into a prize draw.
• Exclusive access to deals, only for app users. 

It is sometimes within your best interest to incentivise potential app downloaders to make that commitment and download the app. Of course, it’s not plausible to constantly offer incentives but it can be a great kickstarter for the initial launch or boost in app downloads. 

App design – what will it look like? 

You should take some time to consider what your app is going to look like. As a good rule of thumb, it should have a simple layout and only use a selection of a few colours. Having a sound knowledge of colour theory may also be useful for app design, for example green is often associated with health which is why many health apps such as gyms, incorporate green into their app.

User interface design

The user interface design is paramount for users being able to navigate your app confidently and with ease. Think about the app’s features and if the contents of information is clearly displayed. If an app is difficult to navigate it will suffer from negative reviews and a stark decrease in user activity. 

Figma

Figma is a graphics editing software program that allows you to manage and edit the user interface design of your app. It is convenient to use as it works directly on your browser, allowing you to access multiple projects from any device, without having to install software. 

Check out this blog piece for further tips on app design. 

Can users navigate your app with one hand? 

Another increasing trend in app design is ensuring that users can navigate it using one hand. If an app requires too much effort to navigate, then users may resist casual browsing or interacting with your app entirely. Features such as being able to double-tap to zoom in are subtle, yet effective ways of retaining engagement and easing navigation. 

What is your fixed start destination? 

Every app has a fixed start destination. This is the first page users see when they launch the app, and the last they see when they exit it using the back button. The fixed start destination should be a clearly structured, welcoming and informative homepage. 

Will your app operate on Apple, Android or both?

The answer to this question really depends on which operating system your target audience is currently using. You should create an app that is accessible for them and realistic in that they will be able to download it. 

More people worldwide have Android operating systems within their mobile device, so it’s a good option if you’re hoping to target a large global audience with your app. Apple users tend to have more spending power on average, so it really depends on what you’re hoping to achieve. Of course you could launch your app on both platforms but you need to factor in the cost of doing so. 

Find an app designer 

Here at ProfileTree, we have a team of expert designers and developers that are capable of designing a bespoke app for your business and for your customer’s needs. We help you develop your concept into a full functional and downloadable app that will give your business that competitive edge. 

Our app design methods are created using leading technologies and we provide guidance throughout the whole process, from the initial design phase right through to the launch and promotion of your app. 
Get in touch with ProfileTree for an app designer that will deliver concrete results.