Training Website Design: How We Helped a Local Training Provider Design a Sleek and Functional Website

Enhancing User Experience

Training websites must be intuitive. Users, whether they’re students, professionals, or casual learners, should be able to navigate the site easily, find courses or materials they’re looking for, and interact with content without any hitches.

A significant part of our redesign focused on the user journey. We wanted visitors to easily navigate through the different sectors, view the various courses on offer, and filter them based on their needs and interests.

Streamlined registration 

We also introduced a streamlined registration setup as part of the training website design. This acted as a visual call to action and ensured that potential students/trainees could sign up for services without any hassle.

Mobile Responsiveness

With the rise of mobile learning, it’s crucial for training websites to be mobile-responsive. This ensures that learners can access content on the go, from any device, be it a smartphone, tablet, or desktop. 

We ensured that the People 1st website was mobile responsive, especially given the amount of information about their courses, apprenticeships, etc. Mobile users could now easily navigate the website and easily find the information they are searching for.

Scalability

As institutions grow and evolve, so do their training needs. A good training website design should be scalable, allowing for the addition of new courses, users, and features without major overhauls.

We ensured that the website was able to keep pace as People 1st grew. This would help secure long-term success for both the business and its digital presence. At ProfileTree we don’t just build websites for the now but also for the future.

Designated categories

In order to enhance the visual appeal of the People 1st website, we created designated categories of the industry sectors that they provided training for. We also colour-coded them and added icons so that they were quickly identifiable to visitors. 

Adjustments such as these are essential in training website design, without them, the information could appear confusing, overloading the visitor and causing them to leave the site because it is simply too much hassle to navigate through. 

It’s also worth noting that if a learning website is difficult to navigate, it also suggests that the training course would be difficult to comprehend. Training websites, more so than others, need to pay particular attention to this point, as we are typically influenced by first impressions, and for many potential customers, your business website will be their first impression of your brand.

FAQs – Addressing Queries Efficiently

One of the most overlooked yet essential features of training website design is the FAQ section. This section serves as a first-stop solution hub for users, addressing common queries and concerns they might have. 

Whether it’s about course details, payment methods, technical requirements, or certification validity, the FAQ section provides quick answers without the need for direct interaction. Not only does this save time for both the user and the website administrators, but it also builds confidence in the user, assuring them that the platform anticipates and understands their needs. 

Moreover, a well-structured FAQ can also reduce the load on customer support, streamline the user journey, and even improve the website’s SEO by incorporating relevant keywords and addressing common search queries.

For People 1st, we ensured that specific courses had a dedicated FAQ section, this ensured that the frequently asked questions were organised accordingly to answer the visitor’s queries. We also built the FAQs with a drop-down feature, so visitors had the option to reveal answers to common questions, which helped save on website space so as to not overload the page with information.

An Ongoing SEO Strategy

A well-designed training website also needs to be visible to its target audience. SEO optimization ensures that the website ranks well on search engines, making it easier for potential learners to discover. 

For People 1st, there were massive opportunities for them to capitalise on SEO. The many different courses provided avenues for content creation that could target specific audiences who were interested in furthering their skills and learning. 

People 1st engaged with us for ongoing SEO, attending regular training sessions with our team member, Steven, to understand how they could improve online visibility and maintain their site’s SEO. This proactive approach ensures that they don’t just have a great website but also one that ranks well and attracts the right audience.
If digital training is something that interests you, be sure to check out our digital training services.