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The latest business strategy articles, advice and insights from the ProfileTree team.
ProfileTree // 26th January 2024
Learn about Website Flipping: Believe it or not, websites are a form of real estate. Just as there are many opportunities to make millions of dollars by buying and selling homes, there is huge potential for profit from website flipping. In fact, it is far easier to break into the business of buying and selling […]
Miranne Khaled // 24th October 2023
Business research is an indispensable and systematic process that empowers decision-makers to gather and analyse crucial data, guiding them towards making informed choices that shape the trajectory of a business. It involves meticulously studying and investigating specific topics within the realm of business to obtain accurate and impartial information. Every business must apply a systematic […]
Nouran Ashraf // 14th January 2024
Feeling a bit swamped by the sheer surge of e-commerce and struggling to stay in step with its trends? It’s completely normal; it can be rather daunting, especially when faced with statistics revealing that global e-commerce sales exceeded an incredible $5.7 trillion in 2022! This blog is designed to slice through this knotty confusion and […]
ProfileTree // 20th February 2024
A brand strategy is an engine behind any excelling business. The process of how to develop a brand strategy can be quite time-consuming and exhausting. The merits of executing a good brand plan are countless. To start that journey off, this guide focuses on everything a business owner needs to develop an exciting brand plan […]
Miral Nassar // 4th January 2024
The study of collecting data collection, analysing it, interpretation, and presentation is known as statistics. Its main objective is to reveal patterns, trends, and relationships in data. Utilising the power of statistics, people and organisations may turn unstructured data into useful knowledge that improves our understanding of making wise decisions. Statistics provide a systematic framework for […]
Panseih Gharib // 16th October 2023
It is crucial to investigate failures and successes when studying the business market. Looking at the failure statistics and numbers of different franchises and startups might help you answer the most pressing questions: What are the chances of success my business has? What are the main reasons for business failure in the current market? How […]
Miral Nassar // 11th January 2024
Every successful family-owned business begins with a future vision and a strategy. Families that run such companies have overcome obstacles brought on by a constantly changing market; they are dedicated, making wise choices, and working hard. Having a successful family-owned business is complex because you should consider many aspects to improve the likelihood of success. To […]
Miral Nassar // 16th October 2023
Wix and Shopify are two examples of website builders you can use if you want to design your business website but need more technical skills to do so yourself. Shopify is one of your possibilities, and it’s best if you already have a business website. Because of this, Shopify is probably not the ideal option for […]
Miral Nassar // 27th November 2023
Are you considering beginning a new business? Or are you interested in the essential statistics and information behind it? The economy of each country depends on the creation of new projects. They stimulate economic growth, foster innovation, and create jobs. That’s why supporting new businesses and entrepreneurs is more crucial than ever in today’s quickly […]
Ranel Viala // 10th October 2023
What are the sustainable business examples? Sustainable business examples are essential in today’s ever-changing world, as sustainability has become a central focus for businesses. They aim not only to stay relevant but also to take an active role in preserving our environment. As consumers and stakeholders increasingly demand responsible practices, these sustainable businesses stand as […]
Miranne Khaled // 17th November 2023
In today’s economy, businesses play a pivotal role in breaking or making great deals. They come in various sizes and are categorised based on numerous factors. While larger companies often grab the spotlight, it is essential to recognise the significant role that small businesses play in the economy, too. In this article, we’re casting a […]
Rahma Ali // 11th October 2023
SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]
Miral Nassar // 17th November 2023
Pump-and-dump scams are only one type of business crime or white-collar crime; there are many others. These business crimes frequently entail dishonesty, fraud, or misrepresentation. Ponzi schemes, embezzlement, and acts that knowingly break environmental rules and regulations are examples of high-profile crimes. Types of Business Crimes The first three categories of business crimes will be […]
Miranne Khaled // 8th December 2023
In today’s digital era, data undeniably plays a vital role in numerous aspects of our daily lives. Whether it’s personal information, financial data, client details, or even business plans, data encompasses a wide range of essential information. This has given rise to the concept of data management, a comprehensive process that involves the ingestion, storage, […]
Ranel Viala // 26th October 2023
Plugins for Excel Explained In the world of data analysis and spreadsheet management, Plugins for Excel (also known as “add-ins”) have elevated Microsoft to titan status. Its versatility and functions have made this particular tool indispensable for professionals to use across various industries. However, to truly unlock the potential of Excel and make your data […]
Panseih Gharib // 21st January 2024
As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]
Sara Lynch // 18th September 2023
If you build it, they will come. That’s the ethos behind the Saudi Arabia League Football (aka the Saudi Pro League). They have essentially turned an otherwise unnoticed league into the talk of global discussions and how exactly? By tempting the best talent in European football with astronomical wages that dwarf their European club salary.
Panseih Gharib // 14th September 2023
The world of business has never been wider. With interconnected cultures, the chance to enter the international business market is easier but trickier. One of the most essential factors to bear in mind is the global interchangeable tastes, needs, and challenges. It is not about fulfilling a need; it is rather the creativity and risk […]
Omnia Essawy // 26th January 2024
CRM systems play a pivotal role in driving the success of businesses today. In this article, we will delve into the intricacies of CRM systems, exploring their functionality, benefits, and the diverse range of options available in the market. With an emphasis on implementation strategies, we aim to equip you with the knowledge needed to […]
Claire Mulligan // 28th August 2023
In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.
Noha Basiony // 2nd August 2023
As defined by LinkedIn itself, the giant professional employment platform, company culture is the sum of values, behaviours and beliefs that determine in what way the company’s primary operation is done and how the company generally treats its employees as well as customers. Company culture is a tangible thing that shapes the identity of the […]
Noha Basiony // 25th October 2023
Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to a promise with a considerable value customers will receive through that product. Branding and this promised value, as a result, have then become the main […]
Panseih Gharib // 4th February 2024
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Omnia Essawy // 17th December 2023
In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management. These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication. […]
Nour Hany // 23rd January 2024
Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays? E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]
Ahmed Samir // 17th December 2023
ERP is an acronym for enterprise resource planning and software that is developed so that organisations can improve and become more efficient in terms of implementing and introducing a system which allows you to manage your day-to-day operations and activities effectively. If you do think about those day-to-day operations for your business, then this is […]
Nour Hany // 4th February 2024
Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]
Ahmed Samir // 26th October 2023
Scenario planning analysis is essential for any business. You need to know the steps you want to consider while conducting a scenario plan and analysis within your business. Still, first, you should consider it as a way to integrate future thinking and community communication. It offers plausible and possible alternative views on how your business environment […]
Panseih Gharib // 21st January 2024
Business Strategies throughout the past century have improved in an impressive way. Especially during the last decade, the way business is done and startups enter the market is rapidly changing. This rapid change, which sometimes happens on a yearly or even monthly basis, is due to major events that take place around the world. Today, the […]
Claire Mulligan // 3rd November 2023
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Rahma Ali // 14th January 2024
The field of online business statistics can give you valuable insights into how the business environment reacts to the current circumstance, the market sentiment, and the validity of your expectations. Join us in this important report to uncover many exciting facts. Statics is the art of collecting, analysing, sorting, translating, generating readable data, and presenting […]
Claire Mulligan // 11th February 2024
A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!
In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.
So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.
Claire Mulligan // 6th November 2023
In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar.
This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation (SEO), web design and digital support online. As a business, our primary goal centres around training and providing online solutions. Stephen’s main focus is providing guidance and strategic planning around using analytics for your business, but most importantly, why you should be using it and why you should be transitioning correctly to GA4.
Sara Lynch // 12th June 2023
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
Noha Basiony // 24th May 2023
Managing businesses can be done in so many different ways. Apart from deciding your company’s values and mission, setting goals, creating a financial plan, and marketing your business, managing your employees could be the most critical one, for they are the true essence of your company, without which there is no way for you to […]
Claire Mulligan // 11th February 2024
In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.
In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.
To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.
But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.
While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.
Questions to ask when building a business strategy:
In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.
